Urban House — overview
Seller ID SR100234 · Health & Nutrition · target ROAS 3.5x. Every figure comes straight from the platform reporting APIs or is derived from those fields, with the source tagged.
Total ad spendPlatform
₹13.23 L
Attributed revenuePlatform
₹42.01 L
Blended ROAS (indicative)Derived
3.18x
Revenue coverageDerived
100%
Every ad account in view reports conversion value, so revenue and ROAS cover all of this spend.
Revenue is each platform's own attributed conversion value, on its own attribution window. Platforms can claim the same order, so cross-platform totals are indicative planning figures, not verified order revenue.
ImpressionsPlatform
41.32 L
ClicksPlatform
71.4K
ConversionsPlatform
2,145
CPCDerived
₹19
Spend and attributed revenue trend
Daily. Revenue is each platform's own attributed conversion value, and only for accounts with purchase tracking.
Platform mix
Where budget is concentrated
- Google Ads₹3.94 L · 3.20x2.1%
- Meta Ads₹3.60 L · 3.13x6.5%
- Amazon Ads₹2.25 L · 3.17x8.0%
- Flipkart Ads₹3.43 L · 3.19x5.0%
Platform ROAS
Platform-attributed revenue ÷ tracked spend, per platform
Platforms without purchase tracking are left out rather than shown as zero.
Top performing campaigns
Highest ROAS among campaigns with revenue tracking
Lookalike 1% — MA4 Awareness · meta | ₹97.3K | 5.61x | 7.4% |
Retargeting — Cart — GA2 Search · google | ₹1.28 L | 5.35x | 9.7% |
Shopping — Bestsellers — FK2 Product Listing Ads · flipkart | ₹87.5K | 5.23x | 6.6% |
Sponsored Brands — Hero SKU — FK3 Display · flipkart | ₹99.6K | 4.98x | 7.5% |
Sponsored Products — Auto — AM3 Sponsored Brands · amazon | ₹80.8K | 4.67x | 6.1% |
Bottom performing campaigns
Lowest ROAS — candidates to pause or rebuild
Competitor Conquest — MA1 Awareness · meta | ₹78.9K | 1.60x | 6.0% |
Sponsored Brands — Hero SKU — GA3 Performance Max · google | ₹74.8K | 1.83x | 5.7% |
PLA — Top Sellers — GA4 Shopping · google | ₹82.0K | 2.79x | 6.2% |
PLA — Top Sellers — FK1 Display · flipkart | ₹1.56 L | 2.97x | 11.8% |
Sponsored Products — Auto — MA3 Awareness · meta | ₹1.01 L | 3.13x | 7.6% |
Traffic and order validation
The mFilterIt pixel on your landing pages will classify valid vs. invalid traffic and genuine vs. suspicious orders, so this overview shows what share of spend reached real people.
Fulfilment-linked performance
Campaign spend tied to delivered revenue and RTO using Shiprocket order data — revenue net of returns, not just platform-reported conversions.