Shiprocket
Seller viewShiprocket view

Portfolio overview

Consolidated marketing spend and performance across the connected seller base. Same ingestion and normalisation layer as the seller view, so no reconciliation gap.

Ad spend under managementPlatform

₹4.09 Cr

1.8%41 sellers with live spend

Attributed revenuePlatform

₹10.69 Cr

1.2%platform-reported, not de-duplicated

Blended portfolio ROAS (indicative)Derived

3.15x

flatCPA ₹639

Accounts connected

138

8 feeds failing · 22 not connected · 83% of spend has purchase tracking

Revenue and ROAS cover 83% of spend in view — the rest sits on accounts with no purchase tracking, so those rows show spend, impressions and clicks only.

Revenue is each platform's own attributed conversion value, on its own attribution window. Platforms can claim the same order, so cross-platform totals are indicative planning figures, not verified order revenue.

Portfolio spend and revenue

Daily aggregate across all connected sellers

Platform mix

Portfolio share and month-on-month shift

  • Google Ads23% · 2.78x
    1.3%
  • Meta Ads31% · 3.30x
    2.3%
  • Amazon Ads22% · 3.18x
    2.3%
  • Flipkart Ads23% · 3.18x
    1.1%

Adoption and connection health

Onboarding and feed status across the seller base

Sellers onboarded

42

Active entitlement

40

Sellers with funded budget

25

Ad accounts connected

138

Feeds failing

8

Awaiting connection

22

Top sellers by spend

Current window

  • 1

    Hues & Co

    Beauty & Personal Care · Scale

    ₹58.59 L

    2.12x ROAS

  • 2

    Grove Works

    Baby & Kids · Scale

    ₹55.38 L

    3.61x ROAS

  • 3

    Saanj Threads

    Electronics & Accessories · Scale

    ₹45.11 L

    5.40x ROAS

  • 4

    Quill & Co

    Baby & Kids · Scale

    ₹41.33 L

    2.34x ROAS

  • 5

    Kaya Living

    Beauty & Personal Care · Scale

    ₹39.64 L

    2.02x ROAS

  • 6

    Zesta Living

    Health & Nutrition · Scale

    ₹21.86 L

    2.84x ROAS

  • 7

    Wilde House

    Baby & Kids · Scale

    ₹17.68 L

    3.01x ROAS

  • 8

    Anvi Studio

    Health & Nutrition · Growth

    ₹15.07 L

    2.38x ROAS

Full leaderboard in Seller intelligence.

Phase 2

Validation layer

From Phase 2 the portfolio view gains a dimension no platform reports: what share of observed spend reached genuine traffic, and what share of resulting orders were actually delivered.