Spend deployment
Marketing budget Shiprocket has made available, against ad spend actually observed on the platforms — by seller, and by how fast the money goes to work.
Budget made available
₹2.77 Cr
Ad spend observed
₹2.02 Cr
Deployment rate
73%
Return on funded spend (indicative)Derived
2.64x
Budget available vs spend observed
Top 12 funded sellers by budget
Platform allocation of funded spend
Funded sellers against the wider seller base
Where funded allocation diverges from the wider base, budget is going to platforms the broader seller set is not backing at the same weight.
Deployment by seller
Budget made available, spend observed, deployment pace and concentration
Kaya Living SR102700 · Beauty & Personal Care | ₹43.36 L | ₹39.64 L | 91% | On pace | 2.02x | 41% |
Hues & Co SR105577 · Beauty & Personal Care | ₹29.24 L | ₹58.59 L | 200% | On pace | 2.12x | 35% |
Urban House SR100234 · Health & Nutrition | ₹24.01 L | ₹13.23 L | 55% | Slow | 3.18x | 30% |
Zesta Living SR100645 · Health & Nutrition | ₹18.13 L | ₹21.86 L | 121% | On pace | 2.84x | 31% |
Lumen Naturals SR100919 · Electronics & Accessories | ₹17.05 L | ₹5.44 L | 32% | Idle budget | 3.03x | 49% |
Olive Living SR103248 · Electronics & Accessories | ₹16.16 L | ₹11.72 L | 73% | Slow | 3.46x | 34% |
Dune Living SR105029 · Apparel & Accessories | ₹13.96 L | ₹12.14 L | 87% | On pace | 3.33x | 32% |
Juno House SR102563 · Baby & Kids | ₹13.87 L | ₹7.68 L | 55% | Slow | 3.88x | 33% |
Kiro Co. SR100782 · Home & Kitchen | ₹11.43 L | ₹3.35 L | 29% | Idle budget | 2.00x | 32% |
Noor & Co SR103111 · Home & Kitchen | ₹10.75 L | ₹4.66 L | 43% | Idle budget | 3.14x | 42% |
Tilda Craft SR103933 · Baby & Kids | ₹7.97 L | ₹5.90 L | 74% | Slow | 3.87x | 34% |
Coco Craft SR104892 · Apparel & Accessories | ₹7.65 L | ₹70.5K | 9% | Idle budget | 2.04x | 38% |
Mira Naturals SR102974 · Electronics & Accessories | ₹7.27 L | ₹1.19 L | 16% | Idle budget | 4.07x | 39% |
Terra Co. SR101056 · Apparel & Accessories | ₹7.09 L | ₹1.01 L | 14% | Idle budget | 2.92x | 42% |
Bloom Threads SR101467 · Home & Kitchen | ₹6.39 L | ₹4.38 L | 69% | Slow | 1.55x | 37% |
Gild Labs SR105440 · Electronics & Accessories | ₹6.36 L | ₹1.56 L | 24% | Idle budget | 2.67x | 32% |
Ember Works SR101878 · Apparel & Accessories | ₹5.82 L | ₹1.81 L | 31% | Idle budget | 5.42x | 33% |
Pluma Living SR103385 · Electronics & Accessories | ₹5.70 L | ₹81.1K | 14% | Idle budget | 2.20x | 27% |
Nyra Studio SR101193 · Beauty & Personal Care | ₹5.00 L | ₹1.60 L | 32% | Idle budget | 3.67x | 31% |
Urban Threads SR105714 · Beauty & Personal Care | ₹4.93 L | ₹1.99 L | 40% | Idle budget | 5.38x | 28% |
Aeon Labs SR101330 · Apparel & Accessories | ₹4.52 L | ₹82.2K | 18% | Idle budget | 2.61x | 28% |
Yara Threads SR104344 · Beauty & Personal Care | ₹3.75 L | ₹62.4K | 17% | Idle budget | 2.86x | 35% |
Vayu Labs SR104070 · Apparel & Accessories | ₹3.53 L | ₹41.9K | 12% | Idle budget | 5.96x | 62% |
Elan Labs SR105166 · Home & Kitchen | ₹3.51 L | ₹83.3K | 24% | Idle budget | 3.30x | 29% |
Funding mechanism and true deployment
Whether deployment is tracked or inferred depends on how budget reaches the seller — cash, wallet, or direct platform settlement. With drawdown data and order data in Phase 2, this page moves from observed spend to delivered revenue per rupee funded.