Seller intelligence

Who is spending, who is scaling, who is slipping — and which sellers are the strongest candidates for a marketing funding conversation.

Sellers with active spend

₹4.09 Cr spend in window

Top 10 share of spend

78%

Portfolio concentration

Scaling sellers

Spend up, efficiency holding

Sellers at risk

Efficiency falling or below category

Seller leaderboard

Click a seller to open its portfolio drill-through


Hues & Co Beauty & Personal Care · Scale · 46m	₹58.59 L	+0%	₹1.24 Cr	2.12x	+0%	8.9K	₹29.24 L200% used	35%
Grove Works Baby & Kids · Scale · 36m	₹55.38 L	+4%	₹1.17 Cr	3.61x	-1%	5.5K	Not funded	35%
Saanj Threads Electronics & Accessories · Scale · 30m	₹45.11 L	+4%	₹2.43 Cr	5.40x	+0%	6.9K	Not funded	41%
Quill & Co Baby & Kids · Scale · 4m	₹41.33 L	+7%	₹42.15 L	2.34x	+1%	2.7K	Not funded	32%
Kaya Living Beauty & Personal Care · Scale · 41m	₹39.64 L	-4%	₹80.09 L	2.02x	-3%	5.9K	₹43.36 L91% used	41%
Zesta Living Health & Nutrition · Scale · 6m	₹21.86 L	-2%	₹43.04 L	2.84x	-0%	2.4K	₹18.13 L121% used	31%
Wilde House Baby & Kids · Scale · 8m	₹17.68 L	+2%	₹53.28 L	3.01x	-1%	3.0K	Not funded	52%
Anvi Studio Health & Nutrition · Growth · 6m	₹15.07 L	+6%	₹24.41 L	2.38x	-4%	1.8K	Not funded	32%
Urban House Health & Nutrition · Growth · 19m	₹13.23 L	+5%	₹42.01 L	3.18x	-2%	2.1K	₹24.01 L55% used	30%
Dune Living Apparel & Accessories · Growth · 10m	₹12.14 L	+3%	₹40.38 L	3.33x	+1%	2.0K	₹13.96 L87% used	32%
Olive Living Electronics & Accessories · Growth · 10m	₹11.72 L	-1%	₹40.59 L	3.46x	-3%	1.8K	₹16.16 L73% used	34%
Zephyr Studio Home & Kitchen · Growth · 10m	₹9.63 L	+3%	₹19.68 L	2.77x	-2%	1.0K	Not funded	32%
Juno House Baby & Kids · Growth · 28m	₹7.68 L	+6%	₹29.78 L	3.88x	-2%	1.1K	₹13.87 L55% used	33%
Casa Works Home & Kitchen · Growth · 10m	₹6.97 L	-1%	₹26.35 L	3.78x	+3%	1.1K	Not funded	40%
Brix House Baby & Kids · Growth · 46m	₹6.83 L	+3%	₹13.87 L	2.61x	-2%	858	Not funded	41%
Tilda Craft Baby & Kids · Growth · 35m	₹5.90 L	+4%	₹22.87 L	3.87x	-0%	979	₹7.97 L74% used	34%
Lumen Naturals Electronics & Accessories · Growth · 23m	₹5.44 L	-4%	₹16.45 L	3.03x	+2%	830	₹17.05 L32% used	49%
Noor & Co Home & Kitchen · Growth · 7m	₹4.66 L	-6%	₹4.64 L	3.14x	+2%	244	₹10.75 L43% used	42%
Bloom Threads Home & Kitchen · Growth · 27m	₹4.38 L	+1%	₹6.79 L	1.55x	-3%	686	₹6.39 L69% used	37%
Kiro Co. Home & Kitchen · Growth · 23m	₹3.35 L	-10%	₹3.84 L	2.00x	-4%	278	₹11.43 L29% used	32%
Nomad Studio Home & Kitchen · Growth · 26m	₹2.75 L	-5%	₹11.41 L	4.14x	-0%	419	Not funded	50%
Urban Threads Beauty & Personal Care · Emerging · 8m	₹1.99 L	+7%	₹10.72 L	5.38x	+4%	320	₹4.93 L40% used	28%
Ember Works Apparel & Accessories · Emerging · 13m	₹1.81 L	+4%	₹9.78 L	5.42x	-1%	253	₹5.82 L31% used	33%
Nomad Works Home & Kitchen · Emerging · 18m	₹1.66 L	+2%	₹8.36 L	5.04x	-1%	253	Not funded	28%
Nyra Studio Beauty & Personal Care · Emerging · 12m	₹1.60 L	+1%	₹4.51 L	3.67x	-1%	189	₹5.00 L32% used	31%
Gild Labs Electronics & Accessories · Emerging · 16m	₹1.56 L	+0%	₹1.96 L	2.67x	+1%	120	₹6.36 L24% used	32%
Loom House Apparel & Accessories · Emerging · 33m	₹1.28 L	+3%	₹1.37 L	1.40x	-5%	153	Not funded	35%
Mira Naturals Electronics & Accessories · Emerging · 37m	₹1.19 L	-6%	₹2.93 L	4.07x	-2%	124	₹7.27 L16% used	39%
Fable Studio Apparel & Accessories · Emerging · 6m	₹1.13 L	-4%	₹1.86 L	2.41x	+3%	131	Not funded	32%
Terra Co. Apparel & Accessories · Emerging · 45m	₹1.01 L	+3%	₹2.38 L	2.92x	+2%	133	₹7.09 L14% used	42%
Elan Labs Home & Kitchen · Emerging · 42m	₹83.3K	+1%	₹1.96 L	3.30x	-0%	99	₹3.51 L24% used	29%
Aeon Labs Apparel & Accessories · Emerging · 23m	₹82.2K	-3%	₹2.14 L	2.61x	+1%	125	₹4.52 L18% used	28%
Pluma Living Electronics & Accessories · Emerging · 26m	₹81.1K	-4%	₹1.30 L	2.20x	-2%	99	₹5.70 L14% used	27%
Coco Craft Apparel & Accessories · Emerging · 18m	₹70.5K	-1%	₹1.07 L	2.04x	-2%	82	₹7.65 L9% used	38%
Yara Threads Beauty & Personal Care · Emerging · 20m	₹62.4K	-6%	₹1.79 L	2.86x	-2%	91	₹3.75 L17% used	35%
Indi Studio Apparel & Accessories · Emerging · 22m	₹62.0K	-5%	₹2.31 L	3.73x	+1%	100	Not funded	36%
Drift Craft Electronics & Accessories · Emerging · 23m	₹49.7K	+3%	₹1.42 L	2.86x	+2%	81	Not funded	52%
Frost Studio Health & Nutrition · Emerging · 21m	₹46.7K	-2%	₹2.41 L	5.15x	+3%	74	Not funded	46%
Vayu Labs Apparel & Accessories · Emerging · 17m	₹41.9K	-3%	₹1.55 L	5.96x	+0%	39	₹3.53 L12% used	62%
Halo Craft Electronics & Accessories · Emerging · 30m	₹37.8K	-7%	₹1.01 L	2.68x	-2%	58	Not funded	35%
Rivet Threads Beauty & Personal Care · Emerging · 32m	₹32.7K	-5%	₹1.32 L	4.04x	-1%	42	Not funded	50%

Funding shortlist

Unfunded sellers already growing spend at or above category efficiency

Grove Works3.61x
₹55.38 L spend · spend up 4% · category median 3.31x
Saanj Threads5.40x
₹45.11 L spend · spend up 4% · category median 2.94x
Nomad Works5.04x
₹1.66 L spend · spend up 2% · category median 3.22x

Concentration watchlist

Sellers leaning heavily on a single platform or campaign

Vayu Labs62%
Top campaign holds 21% of spend · ₹41.9K total
Wilde House52%
Top campaign holds 27% of spend · ₹17.68 L total
Drift Craft52%
Top campaign holds 16% of spend · ₹49.7K total
Nomad Studio50%
Top campaign holds 22% of spend · ₹2.75 L total
Rivet Threads50%
Top campaign holds 29% of spend · ₹32.7K total
Lumen Naturals49%
Top campaign holds 18% of spend · ₹5.44 L total

Phase 2

Seller intelligence with commerce signals

Joining marketing spend with Shiprocket order, RTO and catalogue data turns this leaderboard into a true opportunity model — which sellers deserve more budget, and which need intervention before efficiency erodes.