Indi Studio

Apparel & Accessories · Emerging seller · 22 months on Shiprocket · not currently funded

Ad spendPlatform

₹62.0K

4.6%vs previous period

Attributed revenuePlatform

₹2.31 L

100 platform-attributed conversions

Platform ROASDerived

3.73x

1.4%Category median 2.92x

Funding deployment

Not funded

No marketing budget allocated

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads19% of spend · 3.73x
Meta Ads36% of spend · 3.67x
Amazon Ads23% of spend · 3.77x
Flipkart Ads23% of spend · 3.77x

Campaign performance

All campaigns in the current window


Performance Max — Catalogue — MA1 Meta Ads · Catalogue Sales	₹11.5K	18%	₹69.8K	6.10x	32	₹353
Performance Max — Catalogue — MA2 Meta Ads · Traffic	₹10.8K	17%	₹69.9K	6.46x	32	₹333
Display — Festive — AM2 Amazon Ads · Sponsored Brands	₹8.7K	14%	₹50.1K	5.73x	25	₹355
PLA — Top Sellers — GA4 Google Ads · Shopping	₹6.0K	10%	₹32.7K	5.45x	11	₹570
Retargeting — Cart — AM1 Amazon Ads · Sponsored Brands	₹5.3K	9%	₹32.1K	6.07x	16	₹335
Retargeting — Cart — FK1 Flipkart Ads · Display	₹4.0K	6%	₹18.4K	4.60x	8	₹524
Shopping — Bestsellers — FK3 Flipkart Ads · Display	₹3.6K	6%	₹23.6K	6.52x	10	₹370
Shopping — Bestsellers — FK4 Flipkart Ads · Display	₹3.4K	5%	₹9.2K	2.71x	4	₹888
Display — Festive — FK2 Flipkart Ads · Display	₹3.1K	5%	₹5.1K	1.66x	2	₹1,453
Lookalike 1% — GA3 Google Ads · Search	₹2.2K	4%	₹15.1K	6.83x	5	₹455
Category Generic — GA2 Google Ads · Search	₹2.1K	3%	₹5.1K	2.46x	2	₹1,262
PLA — Top Sellers — GA1 Google Ads · Performance Max	₹1.4K	2%	₹6.8K	4.96x	2	₹626

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Google Ads
High
CPC up 19%, CPM up 15% versus the previous period while conversions moved down 22% and CPA moved up 29%.
Rising auction costs on Meta Ads
Watch
CPC up 10%, CPM down 3% versus the previous period while conversions moved down 10% and CPA moved up 3%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.