Nomad Works

Home & Kitchen · Emerging seller · 18 months on Shiprocket · not currently funded

Ad spendPlatform

₹1.66 L

2.4%vs previous period

Attributed revenuePlatform

₹8.36 L

253 platform-attributed conversions

Platform ROASDerived

5.04x

0.6%Category median 3.22x

Funding deployment

Not funded

No marketing budget allocated

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads25% of spend · 5.03x
Meta Ads22% of spend · 4.94x
Amazon Ads25% of spend · 5.09x
Flipkart Ads28% of spend · 5.07x

Campaign performance

All campaigns in the current window


Lookalike 1% — FK1 Flipkart Ads · Display	₹29.6K	18%	₹2.37 L	8.01x	74	₹402
Category Generic — AM1 Amazon Ads · Sponsored Products	₹21.6K	13%	₹1.31 L	6.06x	40	₹536
Category Generic — AM2 Amazon Ads · Sponsored Display	₹19.2K	12%	₹1.09 L	5.70x	34	₹569
Shopping — Bestsellers — GA1 Google Ads · Display	₹17.8K	11%	₹39.4K	2.21x	11	₹1,575
Prospecting Video — MA2 Meta Ads · Catalogue Sales	₹16.5K	10%	₹96.2K	5.82x	29	₹563
Competitor Conquest — FK2 Flipkart Ads · Display	₹16.1K	10%	₹1.40 L	8.72x	44	₹369
Sponsored Brands — Hero SKU — GA2 Google Ads · Display	₹12.5K	8%	₹1.01 L	8.10x	29	₹430
Category Generic — GA3 Google Ads · Search	₹12.0K	7%	₹44.7K	3.72x	13	₹936
Competitor Conquest — MA3 Meta Ads · Catalogue Sales	₹8.9K	5%	₹32.8K	3.70x	10	₹885
Prospecting Video — MA1 Meta Ads · Traffic	₹6.4K	4%	₹28.1K	4.39x	9	₹746
Competitor Conquest — MA4 Meta Ads · Catalogue Sales	₹5.4K	3%	₹24.8K	4.59x	8	₹714

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Flipkart Ads
Watch
CPC up 12%, CPM up 18% versus the previous period while conversions moved up 3% and CPA moved up 3%.
Rising auction costs on Amazon Ads
Watch
CPC up 9%, CPM up 19% versus the previous period while conversions moved down 4% and CPA moved up 10%.
Rising auction costs on Google Ads
Watch
CPC up 7%, CPM up 11% versus the previous period while conversions moved down 20% and CPA moved up 25%.
Rising auction costs on Meta Ads
Watch
CPC up 1%, CPM up 30% versus the previous period while conversions moved up 6% and CPA moved down 6%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.