Anvi Studio

Health & Nutrition · Growth seller · 6 months on Shiprocket · not currently funded

Ad spendPlatform

₹15.07 L

6.3%vs previous period

Attributed revenuePlatform

₹24.41 L

1.8K platform-attributed conversions

Platform ROASDerived

2.38x

4.1%Category median 3.01x

Funding deployment

Not funded

No marketing budget allocated

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads32% of spend · Not tracked
Meta Ads20% of spend · 2.44x
Amazon Ads31% of spend · 2.35x
Flipkart Ads17% of spend · 2.39x

Campaign performance

All campaigns in the current window


Sponsored Products — Auto — FK3 Flipkart Ads · Product Listing Ads	₹1.50 L	10%	₹2.07 L	1.39x	141	₹1,059
Category Generic — AM3 Amazon Ads · Sponsored Display	₹1.47 L	10%	₹3.60 L	2.44x	255	₹579
Display — Festive — MA1 Meta Ads · Traffic	₹1.39 L	9%	₹5.44 L	3.92x	418	₹332
Prospecting Video — GA2 Google Ads · Performance Max	₹1.34 L	9%	Not tracked	Not tracked	0	₹0
Competitor Conquest — GA1 Google Ads · Performance Max	₹1.31 L	9%	Not tracked	Not tracked	0	₹0
Brand Search — AM2 Amazon Ads · Sponsored Display	₹1.15 L	8%	₹3.10 L	2.70x	219	₹524
Lookalike 1% — GA3 Google Ads · Search	₹1.13 L	7%	Not tracked	Not tracked	0	₹0
Lookalike 1% — AM1 Amazon Ads · Sponsored Products	₹1.08 L	7%	₹2.47 L	2.30x	175	₹615
Performance Max — Catalogue — GA4 Google Ads · Performance Max	₹1.05 L	7%	Not tracked	Not tracked	0	₹0
Performance Max — Catalogue — MA3 Meta Ads · Traffic	₹99.6K	7%	₹4.42 L	4.44x	340	₹293
Retargeting — Cart — AM4 Amazon Ads · Sponsored Display	₹99.4K	7%	₹1.28 L	1.29x	91	₹1,095
Display — Festive — FK1 Flipkart Ads · Display	₹69.0K	5%	₹2.77 L	4.01x	189	₹366
Retargeting — Cart — FK2 Flipkart Ads · Display	₹33.1K	2%	₹71.1K	2.15x	48	₹683
PLA — Top Sellers — MA4 Meta Ads · Catalogue Sales	₹33.0K	2%	₹1.43 L	4.34x	110	₹300
Performance Max — Catalogue — MA2 Meta Ads · Awareness	₹31.3K	2%	₹1.11 L	3.56x	86	₹366

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Google Ads
Watch
CPC up 14%, CPM up 6% versus the previous period while conversions moved up 0% and CPA moved up 0%.
Rising auction costs on Amazon Ads
Watch
CPC down 1%, CPM up 4% versus the previous period while conversions moved down 1% and CPA moved up 7%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.