Olive Living

Electronics & Accessories · Growth seller · 10 months on Shiprocket · marketing funding active

Ad spendPlatform

₹11.72 L

1.1%vs previous period

Attributed revenuePlatform

₹40.59 L

1.8K platform-attributed conversions

Platform ROASDerived

3.46x

2.7%Category median 2.94x

Funding deployment

73%

₹16.16 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads15% of spend · 3.51x
Meta Ads34% of spend · 3.46x
Amazon Ads34% of spend · 3.45x
Flipkart Ads17% of spend · 3.45x

Campaign performance

All campaigns in the current window


Sponsored Brands — Hero SKU — MA1 Meta Ads · Traffic	₹2.15 L	18%	₹3.65 L	1.70x	180	₹1,195
Brand Search — MA2 Meta Ads · Traffic	₹1.78 L	15%	₹3.21 L	1.80x	158	₹1,126
Retargeting — Cart — AM3 Amazon Ads · Sponsored Brands	₹1.24 L	11%	₹7.81 L	6.31x	278	₹445
PLA — Top Sellers — AM2 Amazon Ads · Sponsored Brands	₹1.21 L	10%	₹3.94 L	3.24x	140	₹866
Brand Search — FK1 Flipkart Ads · Product Listing Ads	₹1.12 L	10%	₹2.21 L	1.96x	105	₹1,074
Brand Search — GA2 Google Ads · Performance Max	₹1.09 L	9%	₹2.69 L	2.46x	111	₹990
Competitor Conquest — AM1 Amazon Ads · Sponsored Products	₹1.04 L	9%	₹4.28 L	4.11x	152	₹684
Lookalike 1% — FK2 Flipkart Ads · Display	₹91.5K	8%	₹2.87 L	3.14x	136	₹673
Sponsored Brands — Hero SKU — AM4 Amazon Ads · Sponsored Display	₹43.9K	4%	₹1.95 L	4.45x	69	₹631
Sponsored Brands — Hero SKU — GA3 Google Ads · Search	₹36.7K	3%	₹2.36 L	6.42x	97	₹379
PLA — Top Sellers — GA1 Google Ads · Performance Max	₹35.4K	3%	₹1.96 L	5.54x	81	₹438

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Amazon Ads
Watch
CPC up 11%, CPM up 2% versus the previous period while conversions moved down 30% and CPA moved up 42%.
Rising auction costs on Flipkart Ads
Watch
CPC up 6%, CPM up 16% versus the previous period while conversions moved up 19% and CPA moved down 15%.
Rising auction costs on Google Ads
Watch
CPC up 5%, CPM up 15% versus the previous period while conversions moved down 11% and CPA moved up 4%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.