Yara Threads

Beauty & Personal Care · Emerging seller · 20 months on Shiprocket · marketing funding active

Ad spendPlatform

₹62.4K

6.3%vs previous period

Attributed revenuePlatform

₹1.79 L

91 platform-attributed conversions

Platform ROASDerived

2.86x

2.5%Category median 3.26x

Funding deployment

17%

₹3.75 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads18% of spend · 2.81x
Meta Ads35% of spend · 2.88x
Amazon Ads19% of spend · 2.92x
Flipkart Ads28% of spend · 2.84x

Campaign performance

All campaigns in the current window


Sponsored Products — Auto — MA3 Meta Ads · Traffic	₹8.5K	14%	₹27.0K	3.19x	14	₹620
Display — Festive — MA1 Meta Ads · Awareness	₹6.8K	11%	₹35.9K	5.30x	18	₹374
Retargeting — Cart — MA2 Meta Ads · Conversions	₹6.8K	11%	₹8.6K	1.27x	4	₹1,563
Shopping — Bestsellers — GA2 Google Ads · Display	₹6.2K	10%	₹20.6K	3.32x	10	₹595
Shopping — Bestsellers — FK2 Flipkart Ads · Display	₹6.1K	10%	₹22.1K	3.61x	11	₹546
Prospecting Video — FK1 Flipkart Ads · Display	₹5.9K	9%	₹24.1K	4.06x	12	₹485
Lookalike 1% — FK3 Flipkart Ads · Product Listing Ads	₹5.3K	8%	₹10.6K	2.02x	5	₹976
Competitor Conquest — GA1 Google Ads · Performance Max	₹5.0K	8%	₹6.5K	1.29x	3	₹1,527
Sponsored Products — Auto — AM4 Amazon Ads · Sponsored Products	₹3.8K	6%	₹7.8K	2.05x	4	₹938
Retargeting — Cart — AM3 Amazon Ads · Sponsored Display	₹3.7K	6%	₹10.3K	2.75x	5	₹699
Performance Max — Catalogue — AM2 Amazon Ads · Sponsored Brands	₹3.2K	5%	₹4.3K	1.34x	2	₹1,428
Lookalike 1% — AM1 Amazon Ads · Sponsored Display	₹1.1K	2%	₹5.6K	5.08x	3	₹377

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Meta Ads
High
CPC up 28%, CPM up 33% versus the previous period while conversions moved down 30% and CPA moved up 27%.
Rising auction costs on Google Ads
High
CPC up 18%, CPM up 30% versus the previous period while conversions moved down 16% and CPA moved up 20%.
Rising auction costs on Amazon Ads
High
CPC up 16%, CPM up 13% versus the previous period while conversions moved up 20% and CPA moved down 20%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.