Zephyr Studio

Home & Kitchen · Growth seller · 10 months on Shiprocket · not currently funded

Ad spendPlatform

₹9.63 L

2.9%vs previous period

Attributed revenuePlatform

₹19.68 L

1.0K platform-attributed conversions

Platform ROASDerived

2.77x

1.9%Category median 3.22x

Funding deployment

Not funded

No marketing budget allocated

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads26% of spend · Not tracked
Meta Ads32% of spend · 2.79x
Amazon Ads19% of spend · 2.73x
Flipkart Ads23% of spend · 2.77x

Campaign performance

All campaigns in the current window


Sponsored Brands — Hero SKU — AM2 Amazon Ads · Sponsored Display	₹1.29 L	13%	₹3.35 L	2.59x	170	₹759
Competitor Conquest — MA3 Meta Ads · Conversions	₹1.28 L	13%	₹2.99 L	2.34x	157	₹813
Performance Max — Catalogue — GA1 Google Ads · Display	₹1.27 L	13%	Not tracked	Not tracked	0	₹0
Competitor Conquest — GA2 Google Ads · Search	₹1.24 L	13%	Not tracked	Not tracked	0	₹0
Shopping — Bestsellers — FK2 Flipkart Ads · Product Listing Ads	₹1.21 L	13%	₹3.38 L	2.79x	170	₹711
Lookalike 1% — MA1 Meta Ads · Awareness	₹91.9K	10%	₹3.59 L	3.90x	189	₹488
Category Generic — MA2 Meta Ads · Traffic	₹89.0K	9%	₹1.19 L	1.34x	63	₹1,422
Brand Search — FK1 Flipkart Ads · Product Listing Ads	₹62.4K	6%	₹1.43 L	2.30x	72	₹865
Sponsored Products — Auto — AM1 Amazon Ads · Sponsored Display	₹57.1K	6%	₹2.49 L	4.37x	127	₹451
Sponsored Brands — Hero SKU — FK3 Flipkart Ads · Product Listing Ads	₹33.5K	3%	₹1.00 L	2.99x	50	₹665

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Meta Ads
Watch
CPC up 8%, CPM up 4% versus the previous period while conversions moved down 10% and CPA moved up 14%.
Rising auction costs on Amazon Ads
Watch
CPC up 0%, CPM up 7% versus the previous period while conversions moved down 4% and CPA moved up 8%.
Rising auction costs on Google Ads
Watch
CPC down 9%, CPM up 8% versus the previous period while conversions moved up 0% and CPA moved up 0%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.