Quill & Co

Baby & Kids · Scale seller · 4 months on Shiprocket · not currently funded

Ad spendPlatform

₹41.33 L

6.6%vs previous period

Attributed revenuePlatform

₹42.15 L

2.7K platform-attributed conversions

Platform ROASDerived

2.34x

0.8%Category median 3.31x

Funding deployment

Not funded

No marketing budget allocated

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads25% of spend · Not tracked
Meta Ads32% of spend · Not tracked
Amazon Ads26% of spend · 2.34x
Flipkart Ads17% of spend · 2.35x

Campaign performance

All campaigns in the current window


Category Generic — AM2 Amazon Ads · Sponsored Products	₹6.22 L	15%	₹19.90 L	3.20x	1.2K	₹506
PLA — Top Sellers — MA1 Meta Ads · Catalogue Sales	₹5.92 L	14%	Not tracked	Not tracked	0	₹0
Lookalike 1% — MA3 Meta Ads · Awareness	₹4.83 L	12%	Not tracked	Not tracked	0	₹0
Category Generic — FK2 Flipkart Ads · Product Listing Ads	₹4.70 L	11%	₹17.41 L	3.71x	1.1K	₹415
Prospecting Video — AM1 Amazon Ads · Sponsored Products	₹4.60 L	11%	₹16.12 L	3.51x	996	₹462
Category Generic — GA2 Google Ads · Display	₹4.26 L	10%	Not tracked	Not tracked	0	₹0
Sponsored Brands — Hero SKU — GA1 Google Ads · Performance Max	₹4.16 L	10%	Not tracked	Not tracked	0	₹0
Sponsored Brands — Hero SKU — FK1 Flipkart Ads · Product Listing Ads	₹2.49 L	6%	₹7.96 L	3.19x	517	₹482
Lookalike 1% — MA2 Meta Ads · Conversions	₹2.31 L	6%	Not tracked	Not tracked	0	₹0
Category Generic — GA3 Google Ads · Shopping	₹1.85 L	4%	Not tracked	Not tracked	0	₹0

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Amazon Ads
High
CPC up 15%, CPM up 28% versus the previous period while conversions moved down 3% and CPA moved up 12%.
Rising auction costs on Flipkart Ads
Watch
CPC up 13%, CPM up 18% versus the previous period while conversions moved down 7% and CPA moved up 9%.
Rising auction costs on Meta Ads
Watch
CPC up 10%, CPM up 5% versus the previous period while conversions moved up 0% and CPA moved up 0%.
Rising auction costs on Google Ads
Watch
CPC up 4%, CPM down 4% versus the previous period while conversions moved up 0% and CPA moved up 0%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.