Tilda Craft

Baby & Kids · Growth seller · 35 months on Shiprocket · marketing funding active

Ad spendPlatform

₹5.90 L

3.8%vs previous period

Attributed revenuePlatform

₹22.87 L

979 platform-attributed conversions

Platform ROASDerived

3.87x

flatCategory median 3.31x

Funding deployment

74%

₹7.97 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads20% of spend · 3.87x
Meta Ads24% of spend · 3.88x
Amazon Ads22% of spend · 3.83x
Flipkart Ads34% of spend · 3.90x

Campaign performance

All campaigns in the current window


Retargeting — Cart — FK1 Flipkart Ads · Display	₹1.27 L	22%	₹8.28 L	6.52x	322	₹395
Shopping — Bestsellers — MA1 Meta Ads · Traffic	₹80.4K	14%	₹5.08 L	6.32x	247	₹325
Display — Festive — FK2 Flipkart Ads · Product Listing Ads	₹75.9K	13%	₹2.81 L	3.71x	109	₹694
Sponsored Products — Auto — AM3 Amazon Ads · Sponsored Products	₹63.7K	11%	₹1.24 L	1.95x	50	₹1,268
Performance Max — Catalogue — GA2 Google Ads · Performance Max	₹45.8K	8%	₹2.66 L	5.80x	120	₹380
Display — Festive — AM2 Amazon Ads · Sponsored Brands	₹41.8K	7%	₹1.10 L	2.64x	45	₹937
Retargeting — Cart — GA1 Google Ads · Display	₹39.8K	7%	₹1.76 L	4.41x	80	₹500
Retargeting — Cart — MA2 Meta Ads · Conversions	₹35.4K	6%	₹1.98 L	5.58x	96	₹368
Retargeting — Cart — GA3 Google Ads · Shopping	₹32.5K	5%	₹1.72 L	5.30x	78	₹416
Performance Max — Catalogue — AM1 Amazon Ads · Sponsored Products	₹25.2K	4%	₹1.01 L	4.02x	41	₹616
PLA — Top Sellers — MA3 Meta Ads · Awareness	₹23.0K	4%	₹1.37 L	5.93x	66	₹346

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Flipkart Ads
High
CPC up 15%, CPM up 28% versus the previous period while conversions moved down 7% and CPA moved up 11%.
Rising auction costs on Google Ads
Watch
CPC up 5%, CPM down 12% versus the previous period while conversions moved up 2% and CPA moved up 2%.
Rising auction costs on Meta Ads
Watch
CPC down 7%, CPM up 7% versus the previous period while conversions moved up 30% and CPA moved down 21%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.