Kiro Co.
Home & Kitchen · Growth seller · 23 months on Shiprocket · marketing funding active
Ad spendPlatform
₹3.35 L
Attributed revenuePlatform
₹3.84 L
Platform ROASDerived
2.00x
Funding deployment
29%
Spend and revenue trend
Daily, current window
Platform mix
Spend and return by platform
- Google Ads27% of spend · Not tracked
- Meta Ads16% of spend · Not tracked
- Amazon Ads25% of spend · 1.96x
- Flipkart Ads32% of spend · 2.04x
Campaign performance
All campaigns in the current window
Performance Max — Catalogue — GA3 Google Ads · Performance Max | ₹55.0K | 16% | Not tracked | Not tracked | 0 | ₹0 |
Display — Festive — AM1 Amazon Ads · Sponsored Brands | ₹48.6K | 15% | ₹48.6K | 1.00x | 42 | ₹1,160 |
Retargeting — Cart — FK1 Flipkart Ads · Display | ₹38.9K | 12% | ₹1.32 L | 3.39x | 82 | ₹477 |
Competitor Conquest — FK2 Flipkart Ads · Display | ₹36.9K | 11% | ₹1.32 L | 3.57x | 82 | ₹452 |
Lookalike 1% — AM2 Amazon Ads · Sponsored Display | ₹35.3K | 11% | ₹35.3K | 1.00x | 30 | ₹1,160 |
Performance Max — Catalogue — FK3 Flipkart Ads · Product Listing Ads | ₹31.8K | 9% | ₹46.1K | 1.45x | 29 | ₹1,115 |
Shopping — Bestsellers — MA3 Meta Ads · Awareness | ₹22.6K | 7% | Not tracked | Not tracked | 0 | ₹0 |
Retargeting — Cart — MA2 Meta Ads · Conversions | ₹19.0K | 6% | Not tracked | Not tracked | 0 | ₹0 |
Prospecting Video — GA2 Google Ads · Shopping | ₹18.1K | 5% | Not tracked | Not tracked | 0 | ₹0 |
Shopping — Bestsellers — GA1 Google Ads · Performance Max | ₹17.0K | 5% | Not tracked | Not tracked | 0 | ₹0 |
Sponsored Products — Auto — MA1 Meta Ads · Traffic | ₹12.0K | 4% | Not tracked | Not tracked | 0 | ₹0 |
Cost and efficiency alerts
Signals worth raising with this seller
Rising auction costs on Flipkart Ads
HighCPC up 26%, CPM up 21% versus the previous period while conversions moved down 32% and CPA moved up 33%.
Rising auction costs on Amazon Ads
WatchCPC up 10%, CPM down 5% versus the previous period while conversions moved down 10% and CPA moved down 0%.
Rising auction costs on Google Ads
WatchCPC up 7%, CPM down 7% versus the previous period while conversions moved up 0% and CPA moved up 0%.
Rising auction costs on Meta Ads
WatchCPC up 7%, CPM up 9% versus the previous period while conversions moved up 0% and CPA moved up 0%.
From marketing view to full commerce view
With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.