Nyra Studio

Beauty & Personal Care · Emerging seller · 12 months on Shiprocket · marketing funding active

Ad spendPlatform

₹1.60 L

1.3%vs previous period

Attributed revenuePlatform

₹4.51 L

189 platform-attributed conversions

Platform ROASDerived

3.67x

1.4%Category median 3.26x

Funding deployment

32%

₹5.00 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads23% of spend · Not tracked
Meta Ads31% of spend · 3.70x
Amazon Ads29% of spend · 3.64x
Flipkart Ads17% of spend · 3.65x

Campaign performance

All campaigns in the current window


Category Generic — MA1 Meta Ads · Traffic	₹40.2K	25%	₹1.27 L	3.15x	58	₹697
Shopping — Bestsellers — AM2 Amazon Ads · Sponsored Products	₹24.3K	15%	₹81.5K	3.35x	31	₹775
Category Generic — AM1 Amazon Ads · Sponsored Brands	₹22.0K	14%	₹48.8K	2.22x	19	₹1,168
Prospecting Video — GA4 Google Ads · Shopping	₹11.2K	7%	Not tracked	Not tracked	0	₹0
Category Generic — FK1 Flipkart Ads · Product Listing Ads	₹10.7K	7%	₹55.2K	5.14x	23	₹476
PLA — Top Sellers — GA1 Google Ads · Performance Max	₹10.6K	7%	Not tracked	Not tracked	0	₹0
Retargeting — Cart — FK3 Flipkart Ads · Product Listing Ads	₹10.5K	7%	₹30.1K	2.88x	12	₹850
Category Generic — MA2 Meta Ads · Traffic	₹9.0K	6%	₹25.2K	2.81x	12	₹780
Lookalike 1% — GA3 Google Ads · Search	₹8.1K	5%	Not tracked	Not tracked	0	₹0
Retargeting — Cart — GA2 Google Ads · Display	₹6.6K	4%	Not tracked	Not tracked	0	₹0
Sponsored Products — Auto — FK4 Flipkart Ads · Display	₹4.2K	3%	₹19.7K	4.70x	8	₹520
Retargeting — Cart — FK2 Flipkart Ads · Product Listing Ads	₹2.1K	1%	₹4.1K	1.90x	2	₹1,291

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Google Ads
High
CPC up 18%, CPM up 39% versus the previous period while conversions moved up 0% and CPA moved up 0%.
Rising auction costs on Flipkart Ads
Watch
CPC up 14%, CPM up 34% versus the previous period while conversions moved down 21% and CPA moved up 24%.
Rising auction costs on Amazon Ads
Watch
CPC up 6%, CPM down 13% versus the previous period while conversions moved up 5% and CPA moved down 2%.
Rising auction costs on Meta Ads
Watch
CPC up 1%, CPM up 10% versus the previous period while conversions moved down 3% and CPA moved up 6%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.