Frost Studio

Health & Nutrition · Emerging seller · 21 months on Shiprocket · not currently funded

Ad spendPlatform

₹46.7K

2.4%vs previous period

Attributed revenuePlatform

₹2.41 L

74 platform-attributed conversions

Platform ROASDerived

5.15x

3.5%Category median 3.01x

Funding deployment

Not funded

No marketing budget allocated

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads33% of spend · 5.20x
Meta Ads46% of spend · 5.12x
Flipkart Ads21% of spend · 5.13x

Campaign performance

All campaigns in the current window


Prospecting Video — GA2 Google Ads · Search	₹8.9K	19%	₹78.5K	8.78x	22	₹414
Retargeting — Cart — MA3 Meta Ads · Traffic	₹8.3K	18%	₹77.8K	9.37x	27	₹303
Retargeting — Cart — GA1 Google Ads · Display	₹6.5K	14%	₹45.7K	7.07x	13	₹515
Category Generic — MA1 Meta Ads · Catalogue Sales	₹6.2K	13%	₹19.4K	3.12x	7	₹909
Competitor Conquest — FK2 Flipkart Ads · Product Listing Ads	₹5.2K	11%	₹30.4K	5.89x	8	₹649
Shopping — Bestsellers — FK1 Flipkart Ads · Display	₹4.5K	10%	₹36.1K	7.94x	9	₹481
Category Generic — MA4 Meta Ads · Traffic	₹3.7K	8%	₹20.8K	5.69x	7	₹500
Sponsored Products — Auto — MA2 Meta Ads · Awareness	₹3.5K	7%	₹23.1K	6.66x	8	₹427

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Meta Ads
High
CPC up 28%, CPM up 51% versus the previous period while conversions moved down 24% and CPA moved up 26%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.