Nomad Studio

Home & Kitchen · Growth seller · 26 months on Shiprocket · not currently funded

Ad spendPlatform

₹2.75 L

4.8%vs previous period

Attributed revenuePlatform

₹11.41 L

419 platform-attributed conversions

Platform ROASDerived

4.14x

flatCategory median 3.22x

Funding deployment

Not funded

No marketing budget allocated

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads50% of spend · 4.21x
Meta Ads50% of spend · 4.07x

Campaign performance

All campaigns in the current window


Sponsored Brands — Hero SKU — MA1 Meta Ads · Conversions	₹61.5K	22%	₹1.30 L	2.12x	44	₹1,405
Competitor Conquest — GA2 Google Ads · Search	₹54.2K	20%	₹4.14 L	7.62x	164	₹330
Sponsored Products — Auto — MA3 Meta Ads · Awareness	₹50.0K	18%	₹3.40 L	6.80x	114	₹438
Display — Festive — GA4 Google Ads · Display	₹31.8K	12%	₹2.08 L	6.53x	82	₹386
Performance Max — Catalogue — GA1 Google Ads · Display	₹26.9K	10%	₹1.53 L	5.69x	61	₹443
Brand Search — GA3 Google Ads · Display	₹25.8K	9%	₹1.93 L	7.50x	77	₹336
Sponsored Brands — Hero SKU — MA2 Meta Ads · Catalogue Sales	₹25.2K	9%	₹1.19 L	4.73x	40	₹630

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Meta Ads
High
CPC up 19%, CPM up 22% versus the previous period while conversions moved down 25% and CPA moved up 26%.
Rising auction costs on Google Ads
Watch
CPC up 5%, CPM up 8% versus the previous period while conversions moved down 8% and CPA moved up 3%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.