Rivet Threads

Beauty & Personal Care · Emerging seller · 32 months on Shiprocket · not currently funded

Ad spendPlatform

₹32.7K

5.0%vs previous period

Attributed revenuePlatform

₹1.32 L

42 platform-attributed conversions

Platform ROASDerived

4.04x

1.5%Category median 3.26x

Funding deployment

Not funded

No marketing budget allocated

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads50% of spend · 4.05x
Meta Ads19% of spend · 4.01x
Amazon Ads31% of spend · 4.03x

Campaign performance

All campaigns in the current window


Brand Search — GA1 Google Ads · Performance Max	₹9.4K	29%	₹33.1K	3.53x	12	₹779
Sponsored Products — Auto — GA2 Google Ads · Performance Max	₹6.9K	21%	₹17.6K	2.55x	6	₹1,076
Competitor Conquest — AM3 Amazon Ads · Sponsored Brands	₹4.2K	13%	₹9.1K	2.18x	3	₹1,450
Category Generic — AM2 Amazon Ads · Sponsored Brands	₹3.9K	12%	₹9.9K	2.54x	3	₹1,243
Brand Search — AM1 Amazon Ads · Sponsored Display	₹2.1K	6%	₹7.1K	3.38x	2	₹932
Display — Festive — MA1 Meta Ads · Conversions	₹2.0K	6%	₹7.7K	3.89x	2	₹1,295
Sponsored Brands — Hero SKU — MA3 Meta Ads · Catalogue Sales	₹1.5K	5%	₹2.9K	1.93x	1	₹2,617
Sponsored Products — Auto — MA4 Meta Ads · Conversions	₹1.4K	4%	₹8.4K	5.86x	2	₹860
Shopping — Bestsellers — MA2 Meta Ads · Traffic	₹1.4K	4%	₹3.9K	2.89x	1	₹1,744

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Amazon Ads
Watch
CPC up 8%, CPM up 12% versus the previous period while conversions moved down 32% and CPA moved up 40%.
Rising auction costs on Google Ads
Watch
CPC up 3%, CPM up 6% versus the previous period while conversions moved down 25% and CPA moved up 27%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.