Pluma Living
Electronics & Accessories · Emerging seller · 26 months on Shiprocket · marketing funding active
Ad spendPlatform
₹81.1K
Attributed revenuePlatform
₹1.30 L
Platform ROASDerived
2.20x
Funding deployment
14%
Spend and revenue trend
Daily, current window
Platform mix
Spend and return by platform
- Google Ads26% of spend · 2.20x
- Meta Ads27% of spend · Not tracked
- Amazon Ads24% of spend · 2.21x
- Flipkart Ads23% of spend · 2.17x
Campaign performance
All campaigns in the current window
Sponsored Products — Auto — MA2 Meta Ads · Catalogue Sales | ₹14.5K | 18% | Not tracked | Not tracked | 0 | ₹0 |
Prospecting Video — GA1 Google Ads · Performance Max | ₹9.3K | 12% | ₹13.4K | 1.43x | 10 | ₹965 |
Competitor Conquest — GA3 Google Ads · Shopping | ₹8.6K | 11% | ₹25.6K | 2.97x | 19 | ₹464 |
Retargeting — Cart — MA1 Meta Ads · Conversions | ₹7.5K | 9% | Not tracked | Not tracked | 0 | ₹0 |
Competitor Conquest — FK3 Flipkart Ads · Product Listing Ads | ₹6.0K | 7% | ₹16.9K | 2.80x | 14 | ₹447 |
Sponsored Brands — Hero SKU — AM1 Amazon Ads · Sponsored Products | ₹5.8K | 7% | ₹23.2K | 3.98x | 18 | ₹326 |
Prospecting Video — FK1 Flipkart Ads · Display | ₹5.4K | 7% | ₹19.9K | 3.70x | 16 | ₹339 |
Category Generic — AM2 Amazon Ads · Sponsored Brands | ₹5.3K | 7% | ₹12.7K | 2.41x | 10 | ₹538 |
Lookalike 1% — FK2 Flipkart Ads · Product Listing Ads | ₹5.2K | 6% | ₹15.9K | 3.09x | 13 | ₹406 |
Performance Max — Catalogue — AM4 Amazon Ads · Sponsored Display | ₹4.6K | 6% | ₹13.7K | 2.96x | 11 | ₹438 |
Sponsored Brands — Hero SKU — AM3 Amazon Ads · Sponsored Brands | ₹3.6K | 4% | ₹5.7K | 1.57x | 4 | ₹826 |
Competitor Conquest — GA2 Google Ads · Display | ₹3.3K | 4% | ₹10.2K | 3.04x | 7 | ₹454 |
Shopping — Bestsellers — FK4 Flipkart Ads · Display | ₹1.9K | 2% | ₹5.6K | 3.02x | 4 | ₹415 |
Cost and efficiency alerts
Signals worth raising with this seller
Rising auction costs on Google Ads
WatchCPC up 13%, CPM up 19% versus the previous period while conversions moved down 19% and CPA moved up 18%.
Rising auction costs on Meta Ads
WatchCPC up 5%, CPM up 9% versus the previous period while conversions moved up 0% and CPA moved up 0%.
From marketing view to full commerce view
With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.