Dune Living

Apparel & Accessories · Growth seller · 10 months on Shiprocket · marketing funding active

Ad spendPlatform

₹12.14 L

2.5%vs previous period

Attributed revenuePlatform

₹40.38 L

2.0K platform-attributed conversions

Platform ROASDerived

3.33x

0.6%Category median 2.92x

Funding deployment

87%

₹13.96 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads19% of spend · 3.29x
Meta Ads26% of spend · 3.32x
Amazon Ads32% of spend · 3.30x
Flipkart Ads23% of spend · 3.39x

Campaign performance

All campaigns in the current window


Shopping — Bestsellers — MA1 Meta Ads · Traffic	₹1.74 L	14%	₹9.84 L	5.65x	486	₹358
PLA — Top Sellers — MA2 Meta Ads · Awareness	₹1.39 L	11%	₹7.42 L	5.35x	367	₹378
Performance Max — Catalogue — AM4 Amazon Ads · Sponsored Brands	₹1.31 L	11%	₹3.20 L	2.45x	150	₹871
Sponsored Products — Auto — AM2 Amazon Ads · Sponsored Display	₹1.17 L	10%	₹2.59 L	2.21x	121	₹962
Retargeting — Cart — FK2 Flipkart Ads · Product Listing Ads	₹94.2K	8%	₹4.37 L	4.65x	202	₹466
Sponsored Brands — Hero SKU — FK4 Flipkart Ads · Display	₹92.6K	8%	₹4.46 L	4.81x	206	₹450
Lookalike 1% — AM3 Amazon Ads · Sponsored Display	₹90.4K	7%	₹4.27 L	4.73x	201	₹451
Display — Festive — GA1 Google Ads · Display	₹76.9K	6%	₹2.50 L	3.25x	143	₹540
Brand Search — GA3 Google Ads · Shopping	₹75.9K	6%	₹1.20 L	1.58x	68	₹1,113
Category Generic — FK3 Flipkart Ads · Display	₹61.4K	5%	₹3.52 L	5.73x	162	₹378
Competitor Conquest — GA2 Google Ads · Performance Max	₹61.1K	5%	₹3.09 L	5.06x	176	₹347
Performance Max — Catalogue — AM1 Amazon Ads · Sponsored Display	₹44.8K	4%	₹1.23 L	2.74x	58	₹777
Retargeting — Cart — FK1 Flipkart Ads · Display	₹36.7K	3%	₹1.89 L	5.15x	87	₹420
PLA — Top Sellers — GA4 Google Ads · Performance Max	₹19.6K	2%	₹39.3K	2.00x	22	₹876

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Amazon Ads
Watch
CPC up 4%, CPM up 9% versus the previous period while conversions moved up 5% and CPA moved down 2%.
Rising auction costs on Google Ads
Watch
CPC down 6%, CPM up 6% versus the previous period while conversions moved up 15% and CPA moved down 11%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.