Coco Craft
Apparel & Accessories · Emerging seller · 18 months on Shiprocket · marketing funding active
Ad spendPlatform
₹70.5K
Attributed revenuePlatform
₹1.07 L
Platform ROASDerived
2.04x
Funding deployment
9%
Spend and revenue trend
Daily, current window
Platform mix
Spend and return by platform
- Google Ads38% of spend · 2.04x
- Amazon Ads37% of spend · 2.03x
- Flipkart Ads25% of spend · Not tracked
Campaign performance
All campaigns in the current window
PLA — Top Sellers — GA2 Google Ads · Shopping | ₹16.8K | 24% | ₹39.5K | 2.35x | 30 | ₹553 |
Shopping — Bestsellers — GA1 Google Ads · Display | ₹9.9K | 14% | ₹8.7K | 0.88x | 7 | ₹1,479 |
Display — Festive — AM4 Amazon Ads · Sponsored Display | ₹8.5K | 12% | ₹19.9K | 2.33x | 15 | ₹563 |
Sponsored Products — Auto — AM1 Amazon Ads · Sponsored Display | ₹8.3K | 12% | ₹18.1K | 2.19x | 14 | ₹599 |
Lookalike 1% — AM3 Amazon Ads · Sponsored Display | ₹6.5K | 9% | ₹23.8K | 3.69x | 18 | ₹355 |
Retargeting — Cart — FK1 Flipkart Ads · Product Listing Ads | ₹5.2K | 7% | Not tracked | Not tracked | 0 | ₹0 |
Lookalike 1% — FK2 Flipkart Ads · Product Listing Ads | ₹5.2K | 7% | Not tracked | Not tracked | 0 | ₹0 |
Category Generic — FK4 Flipkart Ads · Product Listing Ads | ₹4.4K | 6% | Not tracked | Not tracked | 0 | ₹0 |
Shopping — Bestsellers — FK3 Flipkart Ads · Display | ₹3.2K | 4% | Not tracked | Not tracked | 0 | ₹0 |
Lookalike 1% — AM2 Amazon Ads · Sponsored Display | ₹2.6K | 4% | ₹9.1K | 3.47x | 7 | ₹378 |
Cost and efficiency alerts
Signals worth raising with this seller
Rising auction costs on Amazon Ads
WatchCPC up 8%, CPM up 30% versus the previous period while conversions moved down 7% and CPA moved up 8%.
Rising auction costs on Flipkart Ads
WatchCPC up 2%, CPM up 7% versus the previous period while conversions moved up 0% and CPA moved up 0%.
Rising auction costs on Google Ads
WatchCPC down 0%, CPM up 29% versus the previous period while conversions moved up 0% and CPA moved up 1%.
From marketing view to full commerce view
With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.