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Beauty & Personal Care · Emerging seller · 8 months on Shiprocket · marketing funding active

Ad spendPlatform

₹1.99 L

7.0%vs previous period

Attributed revenuePlatform

₹10.72 L

320 platform-attributed conversions

Platform ROASDerived

5.38x

4.4%Category median 3.26x

Funding deployment

40%

₹4.93 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads24% of spend · 5.35x
Meta Ads27% of spend · 5.47x
Amazon Ads21% of spend · 5.37x
Flipkart Ads28% of spend · 5.31x

Campaign performance

All campaigns in the current window


Sponsored Brands — Hero SKU — MA1 Meta Ads · Traffic	₹33.2K	17%	₹2.05 L	6.18x	61	₹546
PLA — Top Sellers — GA1 Google Ads · Shopping	₹27.3K	14%	₹70.0K	2.57x	24	₹1,152
Performance Max — Catalogue — FK4 Flipkart Ads · Display	₹24.4K	12%	₹2.20 L	9.03x	64	₹378
Performance Max — Catalogue — AM1 Amazon Ads · Sponsored Products	₹21.2K	11%	₹1.05 L	4.94x	28	₹764
Prospecting Video — MA2 Meta Ads · Awareness	₹21.1K	11%	₹1.75 L	8.32x	52	₹406
Category Generic — AM2 Amazon Ads · Sponsored Brands	₹21.0K	11%	₹1.74 L	8.28x	46	₹457
Brand Search — GA2 Google Ads · Shopping	₹20.3K	10%	₹1.46 L	7.17x	49	₹413
Performance Max — Catalogue — FK2 Flipkart Ads · Display	₹12.8K	6%	₹48.3K	3.77x	14	₹905
Sponsored Brands — Hero SKU — FK3 Flipkart Ads · Product Listing Ads	₹9.9K	5%	₹37.8K	3.82x	11	₹893
Competitor Conquest — FK1 Flipkart Ads · Display	₹8.2K	4%	₹31.8K	3.88x	9	₹880

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Amazon Ads
High
CPC up 19%, CPM up 42% versus the previous period while conversions moved down 12% and CPA moved up 21%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.