Zesta Living

Health & Nutrition · Scale seller · 6 months on Shiprocket · marketing funding active

Ad spendPlatform

₹21.86 L

1.8%vs previous period

Attributed revenuePlatform

₹43.04 L

2.4K platform-attributed conversions

Platform ROASDerived

2.84x

flatCategory median 3.01x

Funding deployment

121%

₹18.13 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads29% of spend · 2.83x
Meta Ads24% of spend · 2.84x
Amazon Ads16% of spend · 2.84x
Flipkart Ads31% of spend · Not tracked

Campaign performance

All campaigns in the current window


Shopping — Bestsellers — GA2 Google Ads · Shopping	₹4.51 L	21%	₹14.43 L	3.20x	810	₹557
Sponsored Brands — Hero SKU — FK4 Flipkart Ads · Product Listing Ads	₹2.33 L	11%	Not tracked	Not tracked	0	₹0
Shopping — Bestsellers — FK2 Flipkart Ads · Display	₹2.22 L	10%	Not tracked	Not tracked	0	₹0
Shopping — Bestsellers — AM2 Amazon Ads · Sponsored Display	₹2.14 L	10%	₹3.47 L	1.62x	181	₹1,181
Performance Max — Catalogue — MA1 Meta Ads · Conversions	₹1.94 L	9%	₹8.98 L	4.63x	531	₹365
Display — Festive — MA3 Meta Ads · Awareness	₹1.91 L	9%	₹8.91 L	4.66x	527	₹363
Brand Search — GA1 Google Ads · Search	₹1.88 L	9%	₹6.32 L	3.37x	355	₹529
Competitor Conquest — FK3 Flipkart Ads · Product Listing Ads	₹1.46 L	7%	Not tracked	Not tracked	0	₹0
Sponsored Brands — Hero SKU — MA2 Meta Ads · Conversions	₹1.40 L	6%	₹6.19 L	4.43x	366	₹382
Retargeting — Cart — AM1 Amazon Ads · Sponsored Display	₹1.39 L	6%	₹3.40 L	2.44x	178	₹782
Shopping — Bestsellers — FK1 Flipkart Ads · Product Listing Ads	₹67.5K	3%	Not tracked	Not tracked	0	₹0

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Flipkart Ads
Watch
CPC up 13%, CPM up 14% versus the previous period while conversions moved up 0% and CPA moved up 0%.
Rising auction costs on Google Ads
Watch
CPC down 11%, CPM up 49% versus the previous period while conversions moved up 3% and CPA moved down 1%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.