Saanj Threads

Electronics & Accessories · Scale seller · 30 months on Shiprocket · not currently funded

Ad spendPlatform

₹45.11 L

4.4%vs previous period

Attributed revenuePlatform

₹2.43 Cr

6.9K platform-attributed conversions

Platform ROASDerived

5.40x

flatCategory median 2.94x

Funding deployment

Not funded

No marketing budget allocated

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Meta Ads41% of spend · 5.40x
Amazon Ads21% of spend · 5.49x
Flipkart Ads37% of spend · 5.34x

Campaign performance

All campaigns in the current window


Category Generic — MA1 Meta Ads · Traffic	₹14.07 L	31%	₹44.83 L	3.19x	1.3K	₹1,124
Performance Max — Catalogue — FK1 Flipkart Ads · Display	₹12.48 L	28%	₹99.24 L	7.95x	2.8K	₹449
Competitor Conquest — AM1 Amazon Ads · Sponsored Display	₹5.59 L	12%	₹13.19 L	2.36x	401	₹1,393
Sponsored Products — Auto — MA2 Meta Ads · Conversions	₹4.63 L	10%	₹42.45 L	9.18x	1.2K	₹390
Brand Search — FK2 Flipkart Ads · Display	₹4.38 L	10%	₹15.67 L	3.58x	439	₹999
Sponsored Products — Auto — AM2 Amazon Ads · Sponsored Brands	₹3.97 L	9%	₹13.51 L	3.40x	411	₹966

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Flipkart Ads
Watch
CPC up 9%, CPM up 9% versus the previous period while conversions moved down 4% and CPA moved up 4%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.