Gild Labs
Electronics & Accessories · Emerging seller · 16 months on Shiprocket · marketing funding active
Ad spendPlatform
₹1.56 L
Attributed revenuePlatform
₹1.96 L
Platform ROASDerived
2.67x
Funding deployment
24%
Spend and revenue trend
Daily, current window
Platform mix
Spend and return by platform
- Google Ads31% of spend · 2.62x
- Meta Ads20% of spend · Not tracked
- Amazon Ads16% of spend · 2.75x
- Flipkart Ads32% of spend · Not tracked
Campaign performance
All campaigns in the current window
Retargeting — Cart — GA1 Google Ads · Shopping | ₹27.4K | 18% | ₹1.24 L | 4.51x | 77 | ₹358 |
PLA — Top Sellers — FK1 Flipkart Ads · Display | ₹26.2K | 17% | Not tracked | Not tracked | 0 | ₹0 |
Category Generic — FK2 Flipkart Ads · Display | ₹24.1K | 15% | Not tracked | Not tracked | 0 | ₹0 |
Lookalike 1% — GA2 Google Ads · Display | ₹20.6K | 13% | ₹27.6K | 1.34x | 17 | ₹1,207 |
Retargeting — Cart — AM3 Amazon Ads · Sponsored Brands | ₹9.6K | 6% | ₹44.8K | 4.67x | 27 | ₹359 |
Retargeting — Cart — AM1 Amazon Ads · Sponsored Products | ₹9.3K | 6% | ₹21.3K | 2.28x | 13 | ₹736 |
Competitor Conquest — MA2 Meta Ads · Awareness | ₹9.2K | 6% | Not tracked | Not tracked | 0 | ₹0 |
Retargeting — Cart — MA4 Meta Ads · Traffic | ₹8.9K | 6% | Not tracked | Not tracked | 0 | ₹0 |
Sponsored Products — Auto — MA1 Meta Ads · Catalogue Sales | ₹8.0K | 5% | Not tracked | Not tracked | 0 | ₹0 |
Sponsored Products — Auto — MA3 Meta Ads · Awareness | ₹5.6K | 4% | Not tracked | Not tracked | 0 | ₹0 |
Sponsored Products — Auto — AM2 Amazon Ads · Sponsored Brands | ₹3.7K | 2% | ₹11.1K | 3.02x | 7 | ₹555 |
PLA — Top Sellers — AM4 Amazon Ads · Sponsored Products | ₹3.1K | 2% | ₹14.8K | 4.84x | 9 | ₹347 |
Cost and efficiency alerts
Signals worth raising with this seller
Rising auction costs on Google Ads
WatchCPC up 6%, CPM down 7% versus the previous period while conversions moved down 3% and CPA moved up 4%.
Rising auction costs on Amazon Ads
WatchCPC down 3%, CPM up 14% versus the previous period while conversions moved up 8% and CPA moved down 6%.
Rising auction costs on Meta Ads
WatchCPC down 4%, CPM up 22% versus the previous period while conversions moved up 0% and CPA moved up 0%.
From marketing view to full commerce view
With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.