Urban House

Health & Nutrition · Growth seller · 19 months on Shiprocket · marketing funding active

Ad spendPlatform

₹13.23 L

5.0%vs previous period

Attributed revenuePlatform

₹42.01 L

2.1K platform-attributed conversions

Platform ROASDerived

3.18x

1.7%Category median 3.01x

Funding deployment

55%

₹24.01 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads30% of spend · 3.20x
Meta Ads27% of spend · 3.13x
Amazon Ads17% of spend · 3.17x
Flipkart Ads26% of spend · 3.19x

Campaign performance

All campaigns in the current window


PLA — Top Sellers — FK1 Flipkart Ads · Display	₹1.56 L	12%	₹4.63 L	2.97x	219	₹713
Retargeting — Cart — GA2 Google Ads · Search	₹1.28 L	10%	₹6.87 L	5.35x	333	₹385
Prospecting Video — GA1 Google Ads · Performance Max	₹1.09 L	8%	₹3.80 L	3.49x	185	₹590
Sponsored Products — Auto — MA3 Meta Ads · Awareness	₹1.01 L	8%	₹3.17 L	3.13x	186	₹543
Sponsored Brands — Hero SKU — FK3 Flipkart Ads · Display	₹99.6K	8%	₹4.96 L	4.98x	235	₹425
Lookalike 1% — MA4 Meta Ads · Awareness	₹97.3K	7%	₹5.46 L	5.61x	321	₹303
Shopping — Bestsellers — FK2 Flipkart Ads · Product Listing Ads	₹87.5K	7%	₹4.58 L	5.23x	217	₹404
Lookalike 1% — MA2 Meta Ads · Traffic	₹82.4K	6%	₹3.64 L	4.42x	214	₹385
PLA — Top Sellers — GA4 Google Ads · Shopping	₹82.0K	6%	₹2.29 L	2.79x	111	₹739
Sponsored Products — Auto — AM3 Amazon Ads · Sponsored Brands	₹80.8K	6%	₹3.77 L	4.67x	185	₹437
Competitor Conquest — MA1 Meta Ads · Awareness	₹78.9K	6%	₹1.26 L	1.60x	74	₹1,064
Sponsored Brands — Hero SKU — GA3 Google Ads · Performance Max	₹74.8K	6%	₹1.37 L	1.83x	66	₹1,128
Competitor Conquest — AM2 Amazon Ads · Sponsored Brands	₹64.4K	5%	₹2.47 L	3.84x	121	₹531
Category Generic — AM1 Amazon Ads · Sponsored Brands	₹45.2K	3%	₹1.53 L	3.40x	75	₹600
Prospecting Video — AM4 Amazon Ads · Sponsored Products	₹35.0K	3%	₹1.17 L	3.33x	57	₹612

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Amazon Ads
Watch
CPC up 12%, CPM up 6% versus the previous period while conversions moved down 10% and CPA moved up 20%.
Rising auction costs on Flipkart Ads
Watch
CPC up 4%, CPM up 9% versus the previous period while conversions moved up 17% and CPA moved down 10%.
Rising auction costs on Meta Ads
Watch
CPC up 3%, CPM up 13% versus the previous period while conversions moved up 5% and CPA moved up 2%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.