Hues & Co

Beauty & Personal Care · Scale seller · 46 months on Shiprocket · marketing funding active

Ad spendPlatform

₹58.59 L

flatvs previous period

Attributed revenuePlatform

₹1.24 Cr

8.9K platform-attributed conversions

Platform ROASDerived

2.12x

flatCategory median 3.26x

Funding deployment

200%

₹29.24 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads29% of spend · 2.13x
Meta Ads35% of spend · 2.12x
Amazon Ads17% of spend · 2.15x
Flipkart Ads18% of spend · 2.09x

Campaign performance

All campaigns in the current window


Sponsored Brands — Hero SKU — MA2 Meta Ads · Traffic	₹11.89 L	20%	₹20.46 L	1.72x	1.5K	₹814
PLA — Top Sellers — MA1 Meta Ads · Catalogue Sales	₹8.78 L	15%	₹28.91 L	3.29x	2.1K	₹425
Display — Festive — FK2 Flipkart Ads · Display	₹6.57 L	11%	₹7.43 L	1.13x	470	₹1,398
Sponsored Products — Auto — GA3 Google Ads · Shopping	₹5.10 L	9%	₹10.43 L	2.04x	771	₹662
Sponsored Brands — Hero SKU — GA2 Google Ads · Performance Max	₹4.57 L	8%	₹8.17 L	1.79x	604	₹756
Category Generic — GA1 Google Ads · Shopping	₹4.45 L	8%	₹12.03 L	2.70x	889	₹500
Performance Max — Catalogue — AM3 Amazon Ads · Sponsored Brands	₹4.11 L	7%	₹7.69 L	1.87x	574	₹715
Display — Festive — FK1 Flipkart Ads · Display	₹4.10 L	7%	₹15.71 L	3.83x	994	₹413
Prospecting Video — GA4 Google Ads · Search	₹3.15 L	5%	₹5.78 L	1.83x	427	₹739
Retargeting — Cart — AM1 Amazon Ads · Sponsored Brands	₹2.83 L	5%	₹3.71 L	1.31x	277	₹1,020
Display — Festive — AM2 Amazon Ads · Sponsored Display	₹1.75 L	3%	₹5.78 L	3.31x	432	₹404
Brand Search — AM4 Amazon Ads · Sponsored Products	₹1.29 L	2%	₹5.04 L	3.89x	376	₹344

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Meta Ads
High
CPC up 24%, CPM up 46% versus the previous period while conversions moved down 10% and CPA moved up 12%.
Rising auction costs on Flipkart Ads
Watch
CPC up 12%, CPM up 15% versus the previous period while conversions moved down 21% and CPA moved up 26%.
Rising auction costs on Google Ads
Watch
CPC up 2%, CPM up 10% versus the previous period while conversions moved down 6% and CPA moved up 8%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.