Juno House

Baby & Kids · Growth seller · 28 months on Shiprocket · marketing funding active

Ad spendPlatform

₹7.68 L

6.5%vs previous period

Attributed revenuePlatform

₹29.78 L

1.1K platform-attributed conversions

Platform ROASDerived

3.88x

2.4%Category median 3.31x

Funding deployment

55%

₹13.87 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads33% of spend · 3.88x
Meta Ads25% of spend · 3.87x
Amazon Ads25% of spend · 3.86x
Flipkart Ads17% of spend · 3.90x

Campaign performance

All campaigns in the current window


Category Generic — GA2 Google Ads · Shopping	₹1.52 L	20%	₹8.18 L	5.39x	287	₹529
Retargeting — Cart — GA1 Google Ads · Shopping	₹99.7K	13%	₹3.33 L	3.34x	117	₹854
PLA — Top Sellers — MA1 Meta Ads · Catalogue Sales	₹79.5K	10%	₹5.45 L	6.85x	240	₹331
Shopping — Bestsellers — FK2 Flipkart Ads · Product Listing Ads	₹75.7K	10%	₹1.95 L	2.57x	68	₹1,109
Brand Search — MA3 Meta Ads · Awareness	₹74.0K	10%	₹1.80 L	2.44x	79	₹931
Retargeting — Cart — AM2 Amazon Ads · Sponsored Brands	₹70.5K	9%	₹2.42 L	3.44x	79	₹896
Shopping — Bestsellers — AM3 Amazon Ads · Sponsored Products	₹67.9K	9%	₹4.61 L	6.79x	150	₹453
PLA — Top Sellers — MA2 Meta Ads · Awareness	₹39.5K	5%	₹1.50 L	3.79x	66	₹599
PLA — Top Sellers — AM1 Amazon Ads · Sponsored Brands	₹34.5K	4%	₹1.74 L	5.06x	57	₹609
PLA — Top Sellers — FK1 Flipkart Ads · Product Listing Ads	₹32.5K	4%	₹1.14 L	3.51x	40	₹814
Sponsored Brands — Hero SKU — FK3 Flipkart Ads · Product Listing Ads	₹22.1K	3%	₹50.0K	2.26x	18	₹1,262
Display — Festive — AM4 Amazon Ads · Sponsored Display	₹20.9K	3%	₹1.43 L	6.83x	46	₹450

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Amazon Ads
High
CPC up 27%, CPM up 24% versus the previous period while conversions moved down 22% and CPA moved up 36%.
Rising auction costs on Google Ads
Watch
CPC up 3%, CPM up 12% versus the previous period while conversions moved down 8% and CPA moved up 18%.
Rising auction costs on Flipkart Ads
Watch
CPC down 6%, CPM up 6% versus the previous period while conversions moved up 16% and CPA moved down 4%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.