Kaya Living

Beauty & Personal Care · Scale seller · 41 months on Shiprocket · marketing funding active

Ad spendPlatform

₹39.64 L

3.5%vs previous period

Attributed revenuePlatform

₹80.09 L

5.9K platform-attributed conversions

Platform ROASDerived

2.02x

3.4%Category median 3.26x

Funding deployment

91%

₹43.36 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads15% of spend · 2.02x
Meta Ads24% of spend · 2.01x
Amazon Ads19% of spend · 2.00x
Flipkart Ads41% of spend · 2.04x

Campaign performance

All campaigns in the current window


Prospecting Video — FK2 Flipkart Ads · Display	₹7.32 L	18%	₹9.10 L	1.24x	688	₹1,065
Performance Max — Catalogue — FK1 Flipkart Ads · Display	₹6.06 L	15%	₹8.39 L	1.39x	634	₹955
Brand Search — AM1 Amazon Ads · Sponsored Products	₹5.05 L	13%	₹13.64 L	2.70x	1.0K	₹500
Lookalike 1% — FK3 Flipkart Ads · Display	₹2.95 L	7%	₹4.15 L	1.41x	314	₹942
Lookalike 1% — MA1 Meta Ads · Conversions	₹2.85 L	7%	₹6.25 L	2.19x	455	₹628
Shopping — Bestsellers — AM2 Amazon Ads · Sponsored Products	₹2.63 L	7%	₹2.42 L	0.92x	180	₹1,466
Retargeting — Cart — MA3 Meta Ads · Catalogue Sales	₹2.60 L	7%	₹4.08 L	1.57x	297	₹877
Prospecting Video — GA1 Google Ads · Display	₹2.44 L	6%	₹4.52 L	1.85x	328	₹743
PLA — Top Sellers — GA2 Google Ads · Performance Max	₹2.25 L	6%	₹5.08 L	2.26x	368	₹610
Brand Search — MA2 Meta Ads · Awareness	₹2.25 L	6%	₹7.62 L	3.39x	555	₹405
PLA — Top Sellers — MA4 Meta Ads · Awareness	₹1.83 L	5%	₹2.91 L	1.59x	212	₹866
Retargeting — Cart — GA3 Google Ads · Display	₹1.40 L	4%	₹3.77 L	2.68x	273	₹514

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Meta Ads
Watch
CPC up 7%, CPM up 22% versus the previous period while conversions moved down 14% and CPA moved up 12%.
Rising auction costs on Amazon Ads
Watch
CPC up 4%, CPM up 4% versus the previous period while conversions moved up 2% and CPA moved down 7%.
Rising auction costs on Flipkart Ads
Watch
CPC up 4%, CPM up 4% versus the previous period while conversions moved up 8% and CPA moved down 8%.
Rising auction costs on Google Ads
Watch
CPC down 9%, CPM up 5% versus the previous period while conversions moved down 13% and CPA moved up 6%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.