Casa Works

Home & Kitchen · Growth seller · 10 months on Shiprocket · not currently funded

Ad spendPlatform

₹6.97 L

1.5%vs previous period

Attributed revenuePlatform

₹26.35 L

1.1K platform-attributed conversions

Platform ROASDerived

3.78x

3.3%Category median 3.22x

Funding deployment

Not funded

No marketing budget allocated

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads27% of spend · 3.77x
Meta Ads40% of spend · 3.76x
Amazon Ads34% of spend · 3.81x

Campaign performance

All campaigns in the current window


Display — Festive — AM2 Amazon Ads · Sponsored Products	₹1.52 L	22%	₹5.86 L	3.85x	272	₹559
Competitor Conquest — MA2 Meta Ads · Awareness	₹1.09 L	16%	₹3.51 L	3.23x	149	₹729
Competitor Conquest — GA2 Google Ads · Display	₹94.8K	14%	₹4.42 L	4.67x	183	₹517
Prospecting Video — GA1 Google Ads · Search	₹91.7K	13%	₹4.52 L	4.93x	187	₹489
Shopping — Bestsellers — AM1 Amazon Ads · Sponsored Display	₹82.3K	12%	₹3.23 L	3.93x	150	₹548
Retargeting — Cart — MA1 Meta Ads · Conversions	₹72.3K	10%	₹4.70 L	6.50x	199	₹362
Sponsored Brands — Hero SKU — MA4 Meta Ads · Traffic	₹53.2K	8%	₹1.90 L	3.57x	81	₹660
Display — Festive — MA3 Meta Ads · Catalogue Sales	₹42.4K	6%	₹74.9K	1.77x	32	₹1,334

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Amazon Ads
Watch
CPC up 13%, CPM up 10% versus the previous period while conversions moved down 3% and CPA moved down 1%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.