Elan Labs
Home & Kitchen · Emerging seller · 42 months on Shiprocket · marketing funding active
Ad spendPlatform
₹83.3K
Attributed revenuePlatform
₹1.96 L
Platform ROASDerived
3.30x
Funding deployment
24%
Spend and revenue trend
Daily, current window
Platform mix
Spend and return by platform
- Google Ads29% of spend · Not tracked
- Meta Ads21% of spend · 3.20x
- Amazon Ads26% of spend · 3.31x
- Flipkart Ads25% of spend · 3.37x
Campaign performance
All campaigns in the current window
Category Generic — FK1 Flipkart Ads · Product Listing Ads | ₹12.2K | 15% | ₹43.2K | 3.54x | 23 | ₹520 |
Display — Festive — MA2 Meta Ads · Traffic | ₹11.8K | 14% | ₹16.9K | 1.44x | 8 | ₹1,427 |
Sponsored Products — Auto — GA3 Google Ads · Shopping | ₹10.8K | 13% | Not tracked | Not tracked | 0 | ₹0 |
PLA — Top Sellers — GA2 Google Ads · Search | ₹10.6K | 13% | Not tracked | Not tracked | 0 | ₹0 |
Lookalike 1% — AM2 Amazon Ads · Sponsored Display | ₹9.9K | 12% | ₹26.4K | 2.68x | 13 | ₹777 |
Brand Search — FK2 Flipkart Ads · Product Listing Ads | ₹8.6K | 10% | ₹32.6K | 3.81x | 18 | ₹484 |
PLA — Top Sellers — AM3 Amazon Ads · Sponsored Brands | ₹6.0K | 7% | ₹29.8K | 5.00x | 14 | ₹417 |
PLA — Top Sellers — MA1 Meta Ads · Catalogue Sales | ₹5.6K | 7% | ₹31.8K | 5.70x | 15 | ₹361 |
Performance Max — Catalogue — AM1 Amazon Ads · Sponsored Display | ₹3.4K | 4% | ₹8.1K | 2.42x | 4 | ₹862 |
Lookalike 1% — GA1 Google Ads · Performance Max | ₹2.4K | 3% | Not tracked | Not tracked | 0 | ₹0 |
Performance Max — Catalogue — AM4 Amazon Ads · Sponsored Display | ₹2.2K | 3% | ₹11.0K | 4.96x | 5 | ₹420 |
Cost and efficiency alerts
Signals worth raising with this seller
Rising auction costs on Amazon Ads
HighCPC up 29%, CPM up 41% versus the previous period while conversions moved down 13% and CPA moved up 13%.
Rising auction costs on Google Ads
WatchCPC up 3%, CPM up 5% versus the previous period while conversions moved up 0% and CPA moved up 0%.
Rising auction costs on Meta Ads
WatchCPC up 2%, CPM up 9% versus the previous period while conversions moved down 4% and CPA moved up 5%.
From marketing view to full commerce view
With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.