Terra Co.

Apparel & Accessories · Emerging seller · 45 months on Shiprocket · marketing funding active

Ad spendPlatform

₹1.01 L

3.0%vs previous period

Attributed revenuePlatform

₹2.38 L

133 platform-attributed conversions

Platform ROASDerived

2.92x

1.6%Category median 2.92x

Funding deployment

14%

₹7.09 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads19% of spend · Not tracked
Meta Ads38% of spend · 2.90x
Flipkart Ads42% of spend · 2.93x

Campaign performance

All campaigns in the current window


Prospecting Video — MA2 Meta Ads · Awareness	₹23.0K	23%	₹1.22 L	5.27x	68	₹339
Display — Festive — FK1 Flipkart Ads · Product Listing Ads	₹18.5K	18%	₹67.4K	3.64x	38	₹492
Retargeting — Cart — FK3 Flipkart Ads · Display	₹16.7K	17%	₹32.9K	1.97x	18	₹910
Performance Max — Catalogue — MA1 Meta Ads · Traffic	₹15.9K	16%	₹77.7K	4.90x	43	₹365
Competitor Conquest — GA1 Google Ads · Performance Max	₹10.0K	10%	Not tracked	Not tracked	0	₹0
Sponsored Products — Auto — GA2 Google Ads · Performance Max	₹9.8K	10%	Not tracked	Not tracked	0	₹0
PLA — Top Sellers — FK2 Flipkart Ads · Product Listing Ads	₹7.4K	7%	₹28.3K	3.81x	16	₹469

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Meta Ads
Watch
CPC up 13%, CPM up 26% versus the previous period while conversions moved down 3% and CPA moved up 6%.
Rising auction costs on Flipkart Ads
Watch
CPC up 9%, CPM up 11% versus the previous period while conversions moved down 8% and CPA moved up 12%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.