Shiprocket
Seller intelligence

Aeon Labs

Apparel & Accessories · Emerging seller · 23 months on Shiprocket · marketing funding active

Ad spendPlatform

₹82.2K

3.4%vs previous period

Attributed revenuePlatform

₹2.14 L

125 platform-attributed conversions

Platform ROASDerived

2.61x

0.6%Category median 2.92x

Funding deployment

18%

₹4.52 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

  • Google Ads22% of spend · 2.57x
  • Meta Ads22% of spend · 2.65x
  • Amazon Ads27% of spend · 2.59x
  • Flipkart Ads28% of spend · 2.62x

Campaign performance

All campaigns in the current window

Brand Search — FK4

Flipkart Ads · Display

₹9.4K11%₹31.0K3.30x19₹494

Retargeting — Cart — AM1

Amazon Ads · Sponsored Products

₹7.4K9%₹13.0K1.76x7₹1,063

Retargeting — Cart — AM4

Amazon Ads · Sponsored Products

₹7.0K9%₹9.6K1.37x5₹1,364

Performance Max — Catalogue — FK2

Flipkart Ads · Product Listing Ads

₹6.7K8%₹22.4K3.35x14₹486

Prospecting Video — GA4

Google Ads · Search

₹5.9K7%₹20.1K3.40x11₹533

Retargeting — Cart — MA1

Meta Ads · Catalogue Sales

₹5.8K7%₹18.6K3.23x12₹489

Category Generic — GA1

Google Ads · Shopping

₹5.5K7%₹12.4K2.26x7₹800

Display — Festive — MA4

Meta Ads · Awareness

₹5.5K7%₹6.7K1.22x4₹1,297

Performance Max — Catalogue — AM3

Amazon Ads · Sponsored Products

₹5.3K6%₹12.8K2.43x7₹769

Sponsored Products — Auto — MA3

Meta Ads · Catalogue Sales

₹4.1K5%₹17.7K4.32x11₹366

Sponsored Brands — Hero SKU — FK3

Flipkart Ads · Display

₹3.9K5%₹14.1K3.61x9₹451

Performance Max — Catalogue — GA2

Google Ads · Performance Max

₹3.8K5%₹15.0K3.96x8₹457

Display — Festive — MA2

Meta Ads · Traffic

₹3.2K4%₹5.0K1.59x3₹995

Category Generic — GA3

Google Ads · Search

₹3.1K4%₹3.9K1.26x2₹1,437

Retargeting — Cart — FK1

Flipkart Ads · Display

₹3.1K4%₹13.4K4.37x8₹373

Sponsored Products — Auto — AM2

Amazon Ads · Sponsored Display

₹2.7K3%₹12.0K4.45x6₹420

Cost and efficiency alerts

Signals worth raising with this seller

  • Rising auction costs on Amazon Ads

    High

    CPC up 19%, CPM up 41% versus the previous period while conversions moved down 16% and CPA moved up 17%.

  • Rising auction costs on Google Ads

    Watch

    CPC up 6%, CPM down 2% versus the previous period while conversions moved down 21% and CPA moved up 20%.

  • Rising auction costs on Flipkart Ads

    Watch

    CPC down 1%, CPM up 16% versus the previous period while conversions moved down 18% and CPA moved up 19%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.