Lumen Naturals

Electronics & Accessories · Growth seller · 23 months on Shiprocket · marketing funding active

Ad spendPlatform

₹5.44 L

4.3%vs previous period

Attributed revenuePlatform

₹16.45 L

830 platform-attributed conversions

Platform ROASDerived

3.03x

1.5%Category median 2.94x

Funding deployment

32%

₹17.05 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads29% of spend · 2.98x
Meta Ads49% of spend · 3.05x
Flipkart Ads22% of spend · 3.04x

Campaign performance

All campaigns in the current window


Prospecting Video — MA1 Meta Ads · Catalogue Sales	₹98.8K	18%	₹2.14 L	2.16x	109	₹906
Category Generic — MA3 Meta Ads · Traffic	₹91.5K	17%	₹3.01 L	3.29x	154	₹596
Performance Max — Catalogue — MA2 Meta Ads · Awareness	₹74.0K	14%	₹3.29 L	4.45x	168	₹441
Brand Search — FK1 Flipkart Ads · Display	₹61.7K	11%	₹2.30 L	3.73x	116	₹531
Prospecting Video — FK2 Flipkart Ads · Display	₹60.6K	11%	₹2.85 L	4.70x	144	₹422
PLA — Top Sellers — GA1 Google Ads · Shopping	₹57.4K	11%	₹2.14 L	3.73x	106	₹543
Sponsored Brands — Hero SKU — GA2 Google Ads · Search	₹53.5K	10%	₹71.8K	1.34x	36	₹1,507
PLA — Top Sellers — GA3 Google Ads · Search	₹28.6K	5%	₹1.17 L	4.09x	58	₹495
Competitor Conquest — GA4 Google Ads · Search	₹17.8K	3%	₹33.0K	1.85x	16	₹1,094

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Flipkart Ads
Watch
CPC up 4%, CPM down 5% versus the previous period while conversions moved down 13% and CPA moved up 9%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.