Brix House

Baby & Kids · Growth seller · 46 months on Shiprocket · not currently funded

Ad spendPlatform

₹6.83 L

3.1%vs previous period

Attributed revenuePlatform

₹13.87 L

858 platform-attributed conversions

Platform ROASDerived

2.61x

1.6%Category median 3.31x

Funding deployment

Not funded

No marketing budget allocated

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads22% of spend · Not tracked
Meta Ads41% of spend · 2.62x
Amazon Ads37% of spend · 2.60x

Campaign performance

All campaigns in the current window


Brand Search — AM2 Amazon Ads · Sponsored Products	₹1.04 L	15%	₹2.77 L	2.65x	170	₹615
Category Generic — AM1 Amazon Ads · Sponsored Display	₹95.3K	14%	₹1.93 L	2.03x	119	₹804
Retargeting — Cart — MA3 Meta Ads · Catalogue Sales	₹86.0K	13%	₹2.09 L	2.43x	130	₹660
Category Generic — MA4 Meta Ads · Conversions	₹81.0K	12%	₹2.57 L	3.17x	160	₹507
Shopping — Bestsellers — MA1 Meta Ads · Awareness	₹78.7K	12%	₹1.21 L	1.54x	76	₹1,040
Competitor Conquest — GA3 Google Ads · Search	₹71.8K	11%	Not tracked	Not tracked	0	₹0
Category Generic — AM3 Amazon Ads · Sponsored Brands	₹55.4K	8%	₹1.79 L	3.22x	110	₹505
Lookalike 1% — GA2 Google Ads · Search	₹49.8K	7%	Not tracked	Not tracked	0	₹0
Sponsored Brands — Hero SKU — MA2 Meta Ads · Catalogue Sales	₹31.0K	5%	₹87.7K	2.83x	55	₹568
PLA — Top Sellers — GA1 Google Ads · Shopping	₹16.3K	2%	Not tracked	Not tracked	0	₹0
Brand Search — GA4 Google Ads · Performance Max	₹13.2K	2%	Not tracked	Not tracked	0	₹0

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Google Ads
Watch
CPC up 8%, CPM up 4% versus the previous period while conversions moved up 0% and CPA moved up 0%.
Rising auction costs on Amazon Ads
Watch
CPC up 5%, CPM down 9% versus the previous period while conversions moved up 6% and CPA moved down 4%.
Rising auction costs on Meta Ads
Watch
CPC down 2%, CPM up 14% versus the previous period while conversions moved up 4% and CPA moved up 3%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.