Ember Works

Apparel & Accessories · Emerging seller · 13 months on Shiprocket · marketing funding active

Ad spendPlatform

₹1.81 L

4.0%vs previous period

Attributed revenuePlatform

₹9.78 L

253 platform-attributed conversions

Platform ROASDerived

5.42x

1.0%Category median 2.92x

Funding deployment

31%

₹5.82 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads19% of spend · 5.40x
Meta Ads31% of spend · 5.33x
Amazon Ads33% of spend · 5.51x
Flipkart Ads17% of spend · 5.41x

Campaign performance

All campaigns in the current window


Prospecting Video — AM2 Amazon Ads · Sponsored Brands	₹32.6K	18%	₹1.45 L	4.46x	37	₹888
Display — Festive — AM1 Amazon Ads · Sponsored Display	₹27.8K	15%	₹2.07 L	7.44x	52	₹533
Sponsored Products — Auto — MA3 Meta Ads · Catalogue Sales	₹22.4K	12%	₹1.75 L	7.78x	44	₹511
Lookalike 1% — FK2 Flipkart Ads · Product Listing Ads	₹18.2K	10%	₹1.27 L	6.98x	38	₹472
Category Generic — GA3 Google Ads · Performance Max	₹16.1K	9%	₹1.18 L	7.29x	28	₹570
Display — Festive — MA2 Meta Ads · Awareness	₹14.0K	8%	₹94.9K	6.77x	24	₹588
Sponsored Brands — Hero SKU — GA1 Google Ads · Display	₹13.1K	7%	₹50.1K	3.83x	12	₹1,083
Lookalike 1% — MA4 Meta Ads · Conversions	₹12.6K	7%	₹1.21 L	9.65x	31	₹412
Category Generic — FK1 Flipkart Ads · Display	₹12.3K	7%	₹1.02 L	8.33x	31	₹396
Sponsored Products — Auto — MA1 Meta Ads · Catalogue Sales	₹6.9K	4%	₹17.3K	2.50x	4	₹1,588
Performance Max — Catalogue — GA2 Google Ads · Search	₹4.6K	3%	₹30.0K	6.48x	7	₹641

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Google Ads
High
CPC up 27%, CPM up 27% versus the previous period while conversions moved down 33% and CPA moved up 50%.
Rising auction costs on Flipkart Ads
Watch
CPC down 5%, CPM up 11% versus the previous period while conversions moved up 6% and CPA moved up 1%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.