Vayu Labs

Apparel & Accessories · Emerging seller · 17 months on Shiprocket · marketing funding active

Ad spendPlatform

₹41.9K

2.7%vs previous period

Attributed revenuePlatform

₹1.55 L

39 platform-attributed conversions

Platform ROASDerived

5.96x

flatCategory median 2.92x

Funding deployment

12%

₹3.53 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Meta Ads62% of spend · 5.96x
Flipkart Ads38% of spend · Not tracked

Campaign performance

All campaigns in the current window


Category Generic — MA1 Meta Ads · Conversions	₹9.0K	21%	₹51.3K	5.72x	13	₹694
Brand Search — MA2 Meta Ads · Traffic	₹8.6K	21%	₹73.7K	8.52x	19	₹466
Performance Max — Catalogue — MA3 Meta Ads · Traffic	₹8.4K	20%	₹29.5K	3.52x	7	₹1,130
Lookalike 1% — FK2 Flipkart Ads · Display	₹7.4K	18%	Not tracked	Not tracked	0	₹0
Prospecting Video — FK1 Flipkart Ads · Product Listing Ads	₹4.7K	11%	Not tracked	Not tracked	0	₹0
Lookalike 1% — FK3 Flipkart Ads · Product Listing Ads	₹3.8K	9%	Not tracked	Not tracked	0	₹0

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Flipkart Ads
Watch
CPC up 13%, CPM up 35% versus the previous period while conversions moved up 0% and CPA moved up 0%.
Rising auction costs on Meta Ads
Watch
CPC up 12%, CPM up 15% versus the previous period while conversions moved down 22% and CPA moved up 25%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.