Loom House

Apparel & Accessories · Emerging seller · 33 months on Shiprocket · not currently funded

Ad spendPlatform

₹1.28 L

2.9%vs previous period

Attributed revenuePlatform

₹1.37 L

153 platform-attributed conversions

Platform ROASDerived

1.40x

4.6%Category median 2.92x

Funding deployment

Not funded

No marketing budget allocated

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads24% of spend · Not tracked
Meta Ads29% of spend · 1.41x
Amazon Ads35% of spend · 1.38x
Flipkart Ads12% of spend · 1.41x

Campaign performance

All campaigns in the current window


Prospecting Video — AM1 Amazon Ads · Sponsored Products	₹20.7K	16%	₹45.4K	2.20x	52	₹396
Performance Max — Catalogue — AM3 Amazon Ads · Sponsored Products	₹19.1K	15%	₹15.8K	0.83x	18	₹1,048
Competitor Conquest — GA1 Google Ads · Shopping	₹16.6K	13%	Not tracked	Not tracked	0	₹0
Brand Search — MA1 Meta Ads · Traffic	₹14.1K	11%	₹18.4K	1.30x	18	₹792
Display — Festive — GA2 Google Ads · Display	₹13.9K	11%	Not tracked	Not tracked	0	₹0
Retargeting — Cart — MA3 Meta Ads · Traffic	₹11.9K	9%	₹27.9K	2.34x	27	₹439
Performance Max — Catalogue — MA2 Meta Ads · Conversions	₹11.1K	9%	₹21.9K	1.96x	21	₹524
Lookalike 1% — FK4 Flipkart Ads · Product Listing Ads	₹5.7K	4%	₹11.4K	2.00x	16	₹362
Prospecting Video — AM2 Amazon Ads · Sponsored Display	₹4.9K	4%	₹12.2K	2.46x	14	₹353
Shopping — Bestsellers — FK2 Flipkart Ads · Product Listing Ads	₹4.0K	3%	₹10.1K	2.52x	14	₹287
PLA — Top Sellers — FK3 Flipkart Ads · Product Listing Ads	₹3.3K	3%	₹2.2K	0.66x	3	₹1,094
Sponsored Products — Auto — FK1 Flipkart Ads · Product Listing Ads	₹3.0K	2%	₹2.8K	0.96x	4	₹756

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Meta Ads
Watch
CPC up 4%, CPM down 7% versus the previous period while conversions moved down 14% and CPA moved up 24%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.