Noor & Co

Home & Kitchen · Growth seller · 7 months on Shiprocket · marketing funding active

Ad spendPlatform

₹4.66 L

6.3%vs previous period

Attributed revenuePlatform

₹4.64 L

244 platform-attributed conversions

Platform ROASDerived

3.14x

2.5%Category median 3.22x

Funding deployment

43%

₹10.75 L made available

Spend and revenue trend

Daily, current window

Platform mix

Spend and return by platform

Google Ads27% of spend · Not tracked
Meta Ads42% of spend · Not tracked
Flipkart Ads32% of spend · 3.14x

Campaign performance

All campaigns in the current window


Category Generic — MA1 Meta Ads · Traffic	₹90.8K	19%	Not tracked	Not tracked	0	₹0
PLA — Top Sellers — MA2 Meta Ads · Traffic	₹71.9K	15%	Not tracked	Not tracked	0	₹0
Shopping — Bestsellers — GA3 Google Ads · Search	₹70.0K	15%	Not tracked	Not tracked	0	₹0
Prospecting Video — FK1 Flipkart Ads · Display	₹67.1K	14%	₹2.99 L	4.46x	157	₹426
Retargeting — Cart — FK3 Flipkart Ads · Product Listing Ads	₹53.4K	11%	₹1.14 L	2.14x	60	₹891
Prospecting Video — MA3 Meta Ads · Catalogue Sales	₹31.0K	7%	Not tracked	Not tracked	0	₹0
Competitor Conquest — GA1 Google Ads · Shopping	₹28.9K	6%	Not tracked	Not tracked	0	₹0
Prospecting Video — FK2 Flipkart Ads · Product Listing Ads	₹27.3K	6%	₹74.5K	2.73x	39	₹696
Shopping — Bestsellers — GA2 Google Ads · Search	₹25.8K	6%	Not tracked	Not tracked	0	₹0

Cost and efficiency alerts

Signals worth raising with this seller

Rising auction costs on Flipkart Ads
High
CPC up 16%, CPM up 5% versus the previous period while conversions moved down 16% and CPA moved up 12%.
Rising auction costs on Meta Ads
Watch
CPC up 7%, CPM up 3% versus the previous period while conversions moved up 0% and CPA moved up 0%.

Phase 2

From marketing view to full commerce view

With order, RTO and delivery data connected, this drill-through extends to net contribution per seller — the deciding input for scaling or pausing marketing support.