Campaign performance
One table across every platform, using normalised metric definitions. Select any row to drill from platform to campaign to ad set or ad group.
Google Ads
Search, Shopping, Performance Max, Display
- Spend
- ₹3.94 L
- ROAS
- 3.20x
- Campaigns
- 4
Meta Ads
Facebook and Instagram, all objectives
- Spend
- ₹3.60 L
- ROAS
- 3.13x
- Campaigns
- 4
Amazon Ads
Sponsored Products, Brands, Display
- Spend
- ₹2.25 L
- ROAS
- 3.17x
- Campaigns
- 4
Flipkart Ads
Product Listing Ads, Display
- Spend
- ₹3.43 L
- ROAS
- 3.19x
- Campaigns
- 3
Every ad account in view reports conversion value, so revenue and ROAS cover all of this spend.
Revenue is each platform's own attributed conversion value, on its own attribution window. Platforms can claim the same order, so cross-platform totals are indicative planning figures, not verified order revenue.
Campaign level — 15 campaigns
Definitions follow each API: spend, impressions and clicks are reported directly; conversions and attributed revenue are each platform's own attribution; CTR, CPC, CPM, CPA and ROAS are derived from those fields.
PLA — Top Sellers — FK1 Flipkart Ads · Display · Active | ₹1.56 L | 4.82 L | 5.9K | 1.22% | ₹26.62 | ₹324.13 | 219 | ₹4.63 L | ₹713 | 2.97x |
Retargeting — Cart — GA2 Google Ads · Search · Learning | ₹1.28 L | 3.63 L | 5.8K | 1.60% | ₹22.06 | ₹353.91 | 333 | ₹6.87 L | ₹385 | 5.35x |
Prospecting Video — GA1 Google Ads · Performance Max · Learning | ₹1.09 L | 3.08 L | 6.2K | 2.02% | ₹17.50 | ₹353.91 | 185 | ₹3.80 L | ₹590 | 3.49x |
Sponsored Products — Auto — MA3 Meta Ads · Awareness · Active | ₹1.01 L | 3.40 L | 3.9K | 1.16% | ₹25.62 | ₹297.73 | 186 | ₹3.17 L | ₹543 | 3.13x |
Sponsored Brands — Hero SKU — FK3 Flipkart Ads · Display · Active | ₹99.6K | 3.07 L | 6.0K | 1.97% | ₹16.47 | ₹324.13 | 235 | ₹4.96 L | ₹425 | 4.98x |
Lookalike 1% — MA4 Meta Ads · Awareness · Learning | ₹97.3K | 3.27 L | 4.6K | 1.42% | ₹20.95 | ₹297.73 | 321 | ₹5.46 L | ₹303 | 5.61x |
Shopping — Bestsellers — FK2 Flipkart Ads · Product Listing Ads · Active | ₹87.5K | 2.70 L | 5.6K | 2.06% | ₹15.70 | ₹324.13 | 217 | ₹4.58 L | ₹404 | 5.23x |
Lookalike 1% — MA2 Meta Ads · Traffic · Active | ₹82.4K | 2.77 L | 4.0K | 1.45% | ₹20.60 | ₹297.73 | 214 | ₹3.64 L | ₹385 | 4.42x |
PLA — Top Sellers — GA4 Google Ads · Shopping · Active | ₹82.0K | 2.32 L | 4.3K | 1.84% | ₹19.21 | ₹353.91 | 111 | ₹2.29 L | ₹739 | 2.79x |
Sponsored Products — Auto — AM3 Amazon Ads · Sponsored Brands · Active | ₹80.8K | 2.69 L | 5.3K | 1.95% | ₹15.40 | ₹300.00 | 185 | ₹3.77 L | ₹437 | 4.67x |
Competitor Conquest — MA1 Meta Ads · Awareness · Active | ₹78.9K | 2.65 L | 3.7K | 1.40% | ₹21.29 | ₹297.73 | 74 | ₹1.26 L | ₹1,064 | 1.60x |
Sponsored Brands — Hero SKU — GA3 Google Ads · Performance Max · Active | ₹74.8K | 2.11 L | 5.6K | 2.66% | ₹13.32 | ₹353.91 | 66 | ₹1.37 L | ₹1,128 | 1.83x |
Competitor Conquest — AM2 Amazon Ads · Sponsored Brands · Active | ₹64.4K | 2.15 L | 2.7K | 1.25% | ₹24.03 | ₹300.00 | 121 | ₹2.47 L | ₹531 | 3.84x |
Category Generic — AM1 Amazon Ads · Sponsored Brands · Active | ₹45.2K | 1.51 L | 1.9K | 1.27% | ₹23.66 | ₹300.00 | 75 | ₹1.53 L | ₹600 | 3.40x |
Prospecting Video — AM4 Amazon Ads · Sponsored Products · Active | ₹35.0K | 1.17 L | 1.4K | 1.23% | ₹24.41 | ₹300.00 | 57 | ₹1.17 L | ₹612 | 3.33x |